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Aston Martin Previews Electric SUV

Aston Martin Holdings Ltd. will unveil an all-electric SUV/crossover vehicle at next month’s Geneva auto show.

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Aston Martin Holdings Ltd. will unveil an all-electric SUV/crossover vehicle at next month’s Geneva auto show.

Dubbed the Lagonda All-Terrain, the concept previews a production model that’s expected to be introduced early next decade. A darkened teaser image of the vehicle was released this week.

The crossover will be the first model marketed under Aston Martin’s Lagonda sub-brand, which was relaunched last year. The carmaker also is developing a Lagonda sedan, which was previewed at the 2018 Geneva show as the Vision concept.

Sharing styling cues with the sedan, the Lagonda crossover features a sporty design, thin headlights and a U-shaped grille. The carmaker also notes that the vehicle’s electric platform enables design flexibility and a roomy interior.

Aston Martin also is developing a conventionally powered crossover vehicle called the DBX. Both models will be produced at the carmaker’s new facility in St. Athan, Wales. The two vehicles will compete against the Bentley Bentayga, Lamborghini Urus and Rolls-Royce Cullinan.

Gardner Business Media - Strategic Business Solutions