Mexican Media Brands
Market, Tech, Positioning, Product and More
Once upon a time, automakers used to provide 10-day sales numbers. But as time has gone on, GM decided to go quarterly, then this year Ford followed suit, and now FCA has decided that with its April reporting, it, too, will go for the quarter not the month.
#Acura
.jpg;width=70;height=70;mode=crop)
Share
Once upon a time, automakers used to provide 10-day sales numbers. But as time has gone on, General Motors decided to go quarterly, then this year Ford followed suit, and now FCA has decided that with its April reporting, it, too, will go for the quarter not the month. But there are still many OEMs reporting monthly, and there are organizations that get the monthly info (it is not like GM and Ford don’t count their sales on an on-going basis, they simply figure that by publicly reporting larger time frames people are able to get a better view of how things are trending). So on this edition of “Autoline After Hours” we tapped into that additional information, and more engaging than that, we have people who have more-than-average insights into what is going on in automotive.
Joining me on this show are Stephanie Brinley of IHS Markit, Brett Smith of the Center for Automotive Research, and Peter DeLorenzo of Autoextremist.com. Which means that with Stephanie there is deep knowledge of the market and its trends; with Brett it goes to product and process technologies; with Peter it is product, positioning and messaging.
We started with Acura. . .
(Image: Acura)
Rather than taking a scatter-shot approach, on the show we start with “A” as in “Acura” and then make our way through the brands, looking at how they are doing, what they are doing, and what may be resonating—or not. The panel is both informed and opinionated, and as a result there is a look into the industry that isn’t found encompassed in one place. And it goes without saying that it gets rather, well, “lively” at times during the hour-plus of the show.
. . .we didn’t get beyond Mazda.
(Image: Mazda)
How lively? Well look at it this way: We didn’t even make it through the “M”s before we had to call it quits. Although, of course, Tesla gets discussed throughout: while there is some question on behalf of the three guests as to whether or not Elon’s company is going to survive in the form it now has, there should be no question that it is the most talked about car company in existence.
And you can see it all here.
RELATED CONTENT
-
Another Small Dip for U.S. Car Sales
Car and light truck sales in the U.S. totaled 1.44 million in September, down a mere 6,800 units from the same period in 2015, according to Autodata Corp.
-
On the Genesis GV80, Acura MDX, BMW iDrive and more
From Genesis to Lamborghini, from Bosch to Acura: new automotive developments.
-
2015 NAIAS Seen (or Scene)
Patrick Wong, photographer and designer, braved the snow and single-digit temperatures that were outside of Detroit’s Cobo Center and found several vehicles of visual interest. . . . FORD GT This is a car that was rumored to be coming, yet which was kept undercover exceedingly well so that when it was revealed, the gasps in Joe Louis Arena caused a momentary lack of oxygen in the room: ACURA NSX Acura’s stand was directly across from Ford’s. And Acura revealed the production version of the NSX. Some argued that Acura should have challenged Ford to a race through the slippery streets of downtown Detroit. It would have probably won, because this hybrid as all-wheel-drive: ALFA ROMEO 4C SPIDER The question is whether this is a study in Italian sexiness or lightweight. This car features a body of SMC, a carbon-fiber monocoque, aluminum chassis and engine mounting components, and an all-aluminum, 237-hp turbocharged engine. And yes, you can remove the carbon-fiber roof: VOLKSWAGEN CROSS COUPE GTE American drivers are snapping up crossover vehicles of all size with vigor of late. And so Volkswagen has wisely decided that because it has that giant manufacturing plant in Chattanooga, Tennessee, that’s making Passats that are sedans, not crossovers, it needs to do something. And that something is the Cross Coupe GTE, a seven-passenger crossover that will go into production near the end of 2016. Oh, and it is a hybrid.