5 Ways to Improve Your Brand’s Storytelling

Which native ad format best suits your needs? Here’s a handy guide to the five most common types of native ads being used today.

5 Tips for Making Print Advertising More Measurable

Print advertising can still be extremely valuable, especially in the manufacturing sector. Learn how to integrate your print advertising in trade publications with your digital campaigns to make them more measurable and improve your ROI.
How to Make Your Print Ad Stand Out

When trying to decide what the best path of attack is for your business’ marketing and advertising, remember that you have options. Here are some problems you might have encountered before, coupled with some actionable ways to solve them.
Increase in Technology Also Increases Communications

The speed of technology is causing ripple effects in the global manufacturing community from production all the way to market. Technology is advancing forward exponentially. As a Group Publisher, it is my duty to push the manufacturing audience with information and knowledge that will support them in their quest to be the best manufacturers they can be, using the latest delivery tools.