Mexican Media Brands
What You Need to Know About Native Advertising
Your target customers are elusive. They’re online all day and consume a lot of media, but how do you reach them with your media and your message? Native advertising can be a solution.
Share
“Your audience doesn’t respond to traditional advertising in the way they used to do. But they respond to great stories,” says Jesper Laursen, CEO of the Native Advertising Institute. So what is another way to reach them with your media and your message? Native advertising can be a solution. Read more
RELATED CONTENT
-
Life On Deadline
EVP of Content and Web Kate Hand on building an unexpected career at a place that values balance.
-
Marketing Mistakes Could Be Fatal to Manufacturing Companies
Although the economic fallout of the COVID-19 pandemic is hitting service and travel industries the hardest, B2B manufacturers and industrial companies are not immune. And just as human patients with underlying issues are more susceptible to the pandemic, so are B2B companies with underlying financial, organizational and marketing issues. It’s time to acknowledge the marketing issues you have and get in front of them. Turn underlying B2B marketing problems into bonafide marketing differentiators. Here are four underlying marketing issues that could prove catastrophic to B2B manufacturers.
-
The Art of Letting Live and Letting Go
A sense of control—over our work and personal lives—has been fleeting as the pandemic continues. Becoming a COVID-19 employee and learning to navigate my position remotely has taught me that maybe this isn’t such a bad thing.