Published

Put the Human Touch Back into B2B Marketing

The marketing sector can be a complicated place as new marketing tools and techniques are launched, almost on a weekly basis. Powered by The Drum Network, this content invites The Drum Network’s members to demystify the marketing trade and offer expert insight and opinion on what is happening in the marketing industry today that can help your business tomorrow.
#customerfocus

Share

stock photo
If there's one thing we learned in 2019, it's that in a connected future success will lie in engaging with our customers on a far deeper level. We saw how ‘data-driven’ is nothing without creativity. We heard how personalization is more than just a name in a subject line. We found that the gap between B2B and B2C isn’t as wide as you’d think. More than anything though, we’ve discovered that people are people, whether they’re consumers or B2B buyers. Here are our top five insights to take you into 2020. Read more

RELATED CONTENT

  • Setting Yourself Up to Be a Commodity? What’s Your Edge?

    Whether good times or bad, we should all heed Alexa Von Tobel’s advice about staying close to our customers. As more organizations try to keep up with the latest tech trend and increase their focus on digital channels, human to human contact is on the verge of extinction. In fact, according to a report by PwC, a staggering 59% of consumers feel that companies have lost touch with the human element of the customer experience. A significant part of customer experience is about increasing human contact between your brand, your company, and your customers.

  • Unusual Marketing Megatrends That Will Impact Your Business

    It’s become a sort of tradition on The Marketing Companion to spend a little time on marketing megatrends and Mark and Brooke Sellas cover some provocative ideas on the show. Here are a few of the big ideas they talk about in this episode.

  • 5 Reasons to Prepare Now for the Year 2020 with Buyer Insights

    The year 2020 beckons on the horizon. A pivotal year for organizations as the rapid evolution of a customer-centric world calls for new approaches and new forms of interactions. While one eye will be on succeeding in 2019, forward-thinking leaders will have another eye towards preparing for a new decade in 2020. What are 5 reasons and key forces forward-thinking leaders will need to gain in-depth buyer insights on for the year 2020?

Gardner Business Media - Strategic Business Solutions