Put the Human Touch Back into B2B Marketing
The marketing sector can be a complicated place as new marketing tools and techniques are launched, almost on a weekly basis. Powered by The Drum Network, this content invites The Drum Network’s members to demystify the marketing trade and offer expert insight and opinion on what is happening in the marketing industry today that can help your business tomorrow.
#customerfocus

RELATED CONTENT
-
Marketing: New World, New Rules — Think Fast
No matter what approach you use to evaluate your marketing, you have to be willing to act. If something is working, keep going. Things that sort of work may benefit from tweaking and further testing. If something fails out of the gate, abandon it — fast. It’s time for a new marketing scheme—one that is digital, agile and tested. We’ll focus on digital marketing and failing fast. Innovate, experiment, reevaluate, and repeat with these easy steps.
-
Digital Marketing Trends You Need to Know for 2023
What are the most important digital marketing trends we’ll likely see in 2023? This article will discuss in more detail specific trends to look out for.
-
Why Manufacturers Should Pay Attention to Web Accessibility
Accessibility doesn’t need to be thought of as a compromise that somehow reduces the aesthetic of your website. All you need to do is ensure that your design ideas are informed by accessibility standards, and you will end up with an attractive and modern website that works for the largest possible number of users.