Published

Improve the Quality of Your B2B Engagement

The pandemic has increased a need for digital transformation with the common purpose of adding value to the lives of their audiences through products, services or content.
#brandbuilding

Share

Stock Photo

A survey revealed that 96% of enterprise leaders agree that the pandemic has increased a need for digital transformation with the common purpose of adding value to the lives of their audiences through products, services or content. Depending on your brand and goals, improving engagement could mean: creating a frictionless pathway for communication, delivering strong content to customers, or providing a seamless experience from one digital touchpoint to another. Here are four ways to optimize the quality of your B2B engagement. Read more

RELATED CONTENT

  • Brand vs. Product Advertising. What’s the Fuss?

    Marketers have long debated the merits of brand vs. product advertising. In truth, there are reasons for both. The strategy depends on the marketing situation.

  • Improve Your Facebook Group Engagement

    In this article, you’ll discover how to use three new Facebook Group features to engage your target audience and promote meaningful conversations.

  • Understanding Brand Affinity

    An approach that seems to help understand customer behavior regarding brand loyalty and insistence is the work done by experts who look at customer brand involvement as a combination of involvement and emotional content. An understanding of customer behavior finds that insistence for brands will vary based on either the brand's personality or the brand's reflection of the buyer's personality. There is an important distinction between identification with a brand and a belief that the brand identifies with you.

Gardner Business Media - Strategic Business Solutions