Mexican Media Brands
How to Create a Powerful Headline in 7 Simple Steps
With so much riding on the headlines, coming up with the perfect sentence to appear above the article can be challenging. Here is a seven-point checklist to help you create effective headlines every time.
#copywriting
Share
Not only does the headline have to explain what the content is about (or entice the reader), but it also must contribute to the business goal of the content. To get it right, it helps to define your marketing reason for the content, your intended audience, and the unique reason its members want to read this particular content. By getting that right, you’re well on your way to crafting an accurate headline that reflects your brand’s voice and packs a punch. And that’s the formula for any great headline. Read more
RELATED CONTENT
-
Finding Opportunities in the Chaos
2020 has been a disruptive year, but one that will likely contribute to greater 3D printing adoption and more sustainable manufacturing. Stephanie Hendrixson, Senior Editor for Additive Manufacturing and Co-Host of The Cool Parts Show, writes about accelerating trends in AM and staying flexible in the face of a pandemic.
-
Brand vs. Product Advertising. What’s the Fuss?
Marketers have long debated the merits of brand vs. product advertising. In truth, there are reasons for both. The strategy depends on the marketing situation.
-
"Made in the USA" Podcast: Show for This Moment in U.S. Manufacturing
“Made in the USA,” is a six-part documentary-style podcast series that strives to uncover the hidden history of how manufacturing in the United States arrived at its current state and lays out where it can go from here.