Virtual Events: Through the Eyes of the Exhibitor
Exhibitors can increase their brand exposure and create valuable connections that can last beyond the event. Each exhibitor measures the success of their show differently, but here is an impressive statistic that can be a good testament to show the way virtual events can positively impact trade shows.

RELATED CONTENT
-
Ways to Attract Trade Show Attendees to Your Booth
Use a careful approach to determine what attracts your target audience to your trade show booth. Stay yourself, stay on brand and stay on message. It’s easier than you think if you’ve done some self-reflection and understand your brand, products or services.
-
Marketing: New World, New Rules—Trip Down Customer Lane
The Association For Manufacturing Technology and GBM – Gardner Business Media are launching IMTS spark, a completely new, totally comprehensive digital destination purpose-built for manufacturing technology. Using IMTS spark, manufacturers can connect, buy, sell and learn through a pandemic. IMTS spark is a manufacturing technology expert in a savvy digital package. Open it up to find solutions, collaborate with peers, network with potential partners, and gain insight from experts. In this article, we’ll focus on customer journey mapping.
-
Trade Show Essentials: The All-Inclusive Checklist for Exhibitors
This trade show checklist covers everything from pre-show planning, booth design and layout, promotional materials, and giveaways to staffing. With the Map Your Show (MYS) step-by-step guide, you can make sure nothing is overlooked so that you can focus on what matters most: connecting with customers and generating leads.