Published

Virtual Events: Through the Eyes of the Exhibitor

Exhibitors can increase their brand exposure and create valuable connections that can last beyond the event. Each exhibitor measures the success of their show differently, but here is an impressive statistic that can be a good testament to show the way virtual events can positively impact trade shows.

Share

 
stock photo
As a show organizer, you have been put through the ringer this year. You have spent months and years preparing for your in-person, only to be faced with the decision to either cancel altogether, or salvage part of your event by moving to virtual. When you begin the initial transition, the pivot to bringing your show online may seem like a backup plan, and you may be questioning the effectiveness of the overall event. But what if we told you that exhibitors are seeing positive results from virtual events? Read more

RELATED CONTENT

  • Ways to Attract Trade Show Attendees to Your Booth

    Use a careful approach to determine what attracts your target audience to your trade show booth. Stay yourself, stay on brand and stay on message. It’s easier than you think if you’ve done some self-reflection and understand your brand, products or services.

  • Why Are You Exhibiting?

    A successful exhibit starts with a strategic plan and a clear vision of the desired outcome. To reach your corporate marketing and sales goals, stay focused, set objectives, budget and implement. Then put it all in writing.

  • We Played Bingo at IMTS — with Marketing Clichés

    Keith Booton, President at Ivor Andrew, just wrapped up his 10th IMTS. He has some tips on how to un-cliché your messaging.

Gardner Business Media - Strategic Business Solutions