Published

Virtual Events: Through the Eyes of the Exhibitor

Exhibitors can increase their brand exposure and create valuable connections that can last beyond the event. Each exhibitor measures the success of their show differently, but here is an impressive statistic that can be a good testament to show the way virtual events can positively impact trade shows.

Share

 
stock photo
As a show organizer, you have been put through the ringer this year. You have spent months and years preparing for your in-person, only to be faced with the decision to either cancel altogether, or salvage part of your event by moving to virtual. When you begin the initial transition, the pivot to bringing your show online may seem like a backup plan, and you may be questioning the effectiveness of the overall event. But what if we told you that exhibitors are seeing positive results from virtual events? Read more

RELATED CONTENT

  • Navigating Turbulence: Marketing a New Trade Show Amidst COVID-19

    Chris Saulnier, marketing manager for Plastics Technology and the Plastics Technology Expo (PTXPO), writes about the challenges and opportunities of marketing a new trade show during the COVID-19 pandemic.

  • Marketing: New World, New Rules—Trip Down Customer Lane

    The Association For Manufacturing Technology and GBM – Gardner Business Media are launching IMTS spark, a completely new, totally comprehensive digital destination purpose-built for manufacturing technology. Using IMTS spark, manufacturers can connect, buy, sell and learn through a pandemic. IMTS spark is a manufacturing technology expert in a savvy digital package. Open it up to find solutions, collaborate with peers, network with potential partners, and gain insight from experts. In this article, we’ll focus on customer journey mapping.

  • Marketing: New World, New Rules — Digital and In-Person

    You’ve faced undercutting competition and over-demanding customers. You’ve seen market highs and product fails. But this is bananas. So where do you go from here? Rather than dwelling on the question, let’s evaluate needs. Needs of customers. There is more than one way to market manufacturing technology. You can reach your customers using different platforms and approaches. IMTS - International Manufacturing Technology Show leaders will guide readers through what marketing looks like on this side of 2020 — from first steps to revised visions.

Gardner Business Media - Strategic Business Solutions