Mexican Media Brands
Analyze 6 Elements to Land Better Conversion Rates
It’s impossible to predict what is going to work best on an email, landing page, or website. Thus, the need for A/B testing.” This presentation covers each of six areas in detail to test in every email and landing page.
Share
Chris Dayley, owner of SmartCRO, says, “I’ve run over 1,000 A/B tests. And one thing that has become glaringly obvious to me is that it’s impossible to predict what is going to work best on an email, landing page, or website. Thus, the need for A/B testing.” He offers six things to test in every email and landing page: value proposition, call to action, content, diversions, anxiety, and responsiveness. This presentation covers each of those six areas in detail. Read more
RELATED CONTENT
-
Securing Career at Gardner Business Media—A Dream Come True
Eduardo Tovar, Editor-in-Chief, Modern Machine Shop Mexico discusses his dream come true of securing a job at Gardner Business Media. After hard work visiting associations, suppliers and key contacts in Mexico, a good readership was built and three key employees in sales, marketing and audience development were hired. Today, the team has 18 employees and Modern Machine Shop Mexico is the top magazine in Mexico in the metalworking and manufacturing sector.
-
I’m A Puzzle Guy
Looking back, Mark Albert now recognizes that some of his most satisfying moments as an editor revolved around the puzzle-solving aspects of writing an article. Putting an article together was much like the process of solving a puzzle, assembling a model kit, figuring out how to make something work or fixing it if it didn’t.
-
Best Practices in Plants with In-Plant Stories
From the very beginning Gardner has served manufacturing by writing about best practices with most feature articles written by Gardner editors. They write about success stories where companies are using technology to produce better quality parts at lower costs.