Published

Your Silos Are Showing in Your Customer Experience

The challenges of silo-busting can make addressing the problem confounding to even the savviest of organizational leaders. Let’s look at common areas where silos prevent success and what to do about them.
#customerfocus

Share

Stock Photo

Customer experience success demands cross-functional collaboration from leaders in marketing, sales, product, service and more. And customer experience leaders often report the biggest challenge in delivering results is the silos in their organizations. Collaboration has to start somewhere. Focus on the customer experience and make the case to bust up silos wherever possible. Here’s how to do it. Read more

RELATED CONTENT

  • Key Takeaways from CMI’s 2022 B2B Content Marketing Research

    The Content Marketing Institute’s 2022 Annual B2B Content Marketing Benchmarks, Budgets, and Trends Report gives an interesting insight into the new post-pandemic landscape. Here are the major takeaways.

  • Fix the Broken B2B Marketing Funnel by Reimagining It

    Just as buyers also expect more from your sales and marketing teams and want to have continued support from salespeople after they complete their purchase, it’s in marketing’s best interest to nurture the customer experience as well.

  • What is Marketing … Really?

    Ask 100 managers and marketing practitioners to define marketing and you’ll get 150 different answers. The role of marketing is to drive the understanding of what is valuable. This creates a useful, actionable definition for marketing; Aligning the capabilities of your company with the current and future needs of your customers.

Gardner Business Media - Strategic Business Solutions