Metalworking Marketer
Tuesday, August 12, 2014

Why Press Releases are Important in Industrial Marketing

Writing and distributing press releases should be part of every industrial company’s marketing and communications strategy. Press releases can be powerful tools and deliver significant payback in terms of getting your company name in front of your target audience and raising the profile of your brand in the markets you serve. Relying only on “news” could result in long periods of time in which your company is silent, which lessens your visibility. Fortunately there are many other opportunities for issuing press releases. Read more

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