Mexican Media Brands
Ways to Avoid Social Marketing Missteps
In the digital age of texts, tweets, likes and posts, what steps should companies take to successfully integrate social media into their business marketing strategies?
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Social media has become an integral part of many companies’ marketing strategy. It informs trends, shapes consumer behavior, and allows companies to promote their businesses to large, diverse audiences at the tap of their fingertips. However, studies show that while more than 90% of companies use social media to market, many struggle to see a significant ROI. Incorporating social media into your marketing campaigns has a high ROI without breaking the budget. It just takes planning. What steps should more companies take to successfully integrate social media into their overall business marketing strategies? Read more
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Embracing Career Change
After 16.3 years, Derek Korn had become Modern Machine Shop’s Executive Editor, Technical Director of the brand’s Top Shops benchmarking program and creator of the annual Editors’ Walking Club. His plan was to continue with the magazine until retirement. But the editor-in-chief of sister publication Production Machining announced that he was retiring. The company asked if Derek would be open to moving to Production Machining. For him, it was a matter of choosing comfort with a brand he was familiar with or changing to lead a new one. He not only chose to change, but to embrace it.