Mexican Media Brands
Ways to Avoid Social Marketing Missteps
In the digital age of texts, tweets, likes and posts, what steps should companies take to successfully integrate social media into their business marketing strategies?
Share
Social media has become an integral part of many companies’ marketing strategy. It informs trends, shapes consumer behavior, and allows companies to promote their businesses to large, diverse audiences at the tap of their fingertips. However, studies show that while more than 90% of companies use social media to market, many struggle to see a significant ROI. Incorporating social media into your marketing campaigns has a high ROI without breaking the budget. It just takes planning. What steps should more companies take to successfully integrate social media into their overall business marketing strategies? Read more
RELATED CONTENT
-
3 Things to Know Before Launching a Social Media Ad Campaign
This article provides a starting point for the new social media advertiser looking to make an impression on the manufacturing industry buyer. The author will cover the importance of defining a campaign objective, the basics of building an audience, and the best practices for crafting your message.
-
Marketing Messages That Cut Through The Noise
We’ve talked about customer journeys, emotional intelligence, and finding and retaining customers. You’ve tuned up your marketing messages. Now it’s time to decide where to place them, so customers tune in. In a world with endless channels of information, how do you become a source of knowledge — not noise? One step at a time.
-
B2B Research: A Powerful Marketing Tool
The Gardner Business Media Industrial Buying Influence 2020 study findings can be used as a powerful marketing tool. The study provides demographic and psychographic details that help you better understand customers and prospects. We know knowledge is power and knowing how B2B industrial buying dynamics are changing is a key to successfully empowering your marketing.