Published

Tips for Better LinkedIn Leads

LinkedIn offers a number of marketing tools that you can use to drive more people to your website and generate sales leads for your team.  
#leadgeneration

Share

LinkedIn allows you to research your prospects’ interests, problems, challenges, and motivators, which can help you gage your prospects’ fit for your business or craft your sales pitches based on what you already know about them.  These and other reasons make LinkedIn a good tool for inbound lead generation and prospect research. Here’s how you can drum up your lead generation strategies on LinkedIn. Read more

RELATED CONTENT

  • 26 Relevant Print Marketing Statistics: 2022 Ad Spending & Impact

    Print marketing is not dead. Its impact on consumer brand recall and purchase decision is worth considering, especially if you want to implement an integrated, multi-channel approach to your marketing strategy. This article on marketing trends and predictions can provide more insights on strategies you can use for your business or marketing clients.

  • How Best-Practice Segmentation Delivers Faster and More Profitable Growth

    There are many approaches to customer and market segmentation. The best method will depend on the business and its goals. This article explores 4 approaches to segmentation, 5 steps to create a successful customer segmentation model, 3 key data considerations, and 5 segmentation best practices. Note: Anyone in the Gardner community who uses GW17Lucky will receive a 17% discount on The Market and Customer Segmentation Workbook. It will only be good for this workbook and will be effective from February 20th through St. Patrick’s Day, March 17th, midnight central time. It will automatically expire at that time.

  • Adopted into Manufacturing

    Jeff Norgord, Marketing and Creative Director, Gardner Business Media, discusses his passion for all things design, advertising and manufacturing and how certain mediums were a precursor to his understanding of design that helped grow his fascination with the manufacturing industry. He wanted to learn how to create and build magazines. And that he did.

Gardner Business Media - Strategic Business Solutions