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The Role of Social Media in B2B Marketing
If you’re questioning where social media fits into your marketing strategy and how it can help you achieve your business goals, here are some tips to get started.
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If you want to connect and engage with B2B buyers, you have to be where they are to stay top of mind. As B2B marketers, the goal should be to harness the potential of social media, rather than shy from it. The world of social media is ever-evolving and can be hard to navigate, but these best practices can help you lay the foundation and enhance your marketing strategy in a way that makes sense for your business. Read more
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