The Role of Social Media in B2B Marketing
If you’re questioning where social media fits into your marketing strategy and how it can help you achieve your business goals, here are some tips to get started.
If you want to connect and engage with B2B buyers, you have to be where they are to stay top of mind. As B2B marketers, the goal should be to harness the potential of social media, rather than shy from it. The world of social media is ever-evolving and can be hard to navigate, but these best practices can help you lay the foundation and enhance your marketing strategy in a way that makes sense for your business. Read more
RELATED CONTENT
-
Social Media: A Newer, Needed Toolset for B2B Marketing Success
Social media marketing has become a must-have in B2B. Harnessing its power, taking the reins of the journey and avoiding pitfalls are essential.
-
Lead Generation Ideas for Your Marketing
Looking for new ways to generate leads for your business? The Giraffe Social Media team compiled a listing of five top lead generation sources which could help you better target your outreach and promotional efforts.
-
Ways to Avoid Social Marketing Missteps
In the digital age of texts, tweets, likes and posts, what steps should companies take to successfully integrate social media into their business marketing strategies?