Mexican Media Brands
The Role of Social Media in B2B Marketing
If you’re questioning where social media fits into your marketing strategy and how it can help you achieve your business goals, here are some tips to get started.
Share
If you want to connect and engage with B2B buyers, you have to be where they are to stay top of mind. As B2B marketers, the goal should be to harness the potential of social media, rather than shy from it. The world of social media is ever-evolving and can be hard to navigate, but these best practices can help you lay the foundation and enhance your marketing strategy in a way that makes sense for your business. Read more
RELATED CONTENT
-
B2B Research: A Powerful Marketing Tool
The Gardner Business Media Industrial Buying Influence 2020 study findings can be used as a powerful marketing tool. The study provides demographic and psychographic details that help you better understand customers and prospects. We know knowledge is power and knowing how B2B industrial buying dynamics are changing is a key to successfully empowering your marketing.
-
24 Useful Tools and Apps for Marketers
Wondering how to get more marketing tasks done in a day? Looking for some fun tools to try? In this article, you’ll find 24 mobile apps and desktop tools from the Social Media Marketing podcast’s Discovery of the Week.
-
Youth Movement in B2B Buyers Happening Faster Than You Think
Marketing has never been static. Times change, media consumption changes, people change. Buyer demographics have changed. In manufacturing purchases, the over-50 buyer still has considerable sway. But that’s changing. What’s important is understanding how the younger demographic use social media in buying decisions, to craft better marketing plans that get more return from online marketing investment. This content provides a broad-brush framework for thinking about, and crafting, a social media strategy, and explores “selling” a plan, with social components, to a C-Suite.