Published

The Role of Social Media in B2B Marketing

If you’re questioning where social media fits into your marketing strategy and how it can help you achieve your business goals, here are some tips to get started.

Share

Stock Photo

If you want to connect and engage with B2B buyers, you have to be where they are to stay top of mind. As B2B marketers, the goal should be to harness the potential of social media, rather than shy from it. The world of social media is ever-evolving and can be hard to navigate, but these best practices can help you lay the foundation and enhance your marketing strategy in a way that makes sense for your business. Read more

RELATED CONTENT

  • Embracing Career Change

    After 16.3 years, Derek Korn had become Modern Machine Shop’s Executive Editor, Technical Director of the brand’s Top Shops benchmarking program and creator of the annual Editors’ Walking Club. His plan was to continue with the magazine until retirement. But the editor-in-chief of sister publication Production Machining announced that he was retiring. The company asked if Derek would be open to moving to Production Machining. For him, it was a matter of choosing comfort with a brand he was familiar with or changing to lead a new one. He not only chose to change, but to embrace it.

  • Youth Movement in B2B Buyers Happening Faster Than You Think

    Marketing has never been static. Times change, media consumption changes, people change. Buyer demographics have changed. In manufacturing purchases, the over-50 buyer still has considerable sway. But that’s changing. What’s important is understanding how the younger demographic use social media in buying decisions, to craft better marketing plans that get more return from online marketing investment. This content provides a broad-brush framework for thinking about, and crafting, a social media strategy, and explores “selling” a plan, with social components, to a C-Suite.

  • Improve Your Facebook Group Engagement

    In this article, you’ll discover how to use three new Facebook Group features to engage your target audience and promote meaningful conversations.

Gardner Business Media - Strategic Business Solutions