Published

The Role of Social Media in B2B Marketing

If you’re questioning where social media fits into your marketing strategy and how it can help you achieve your business goals, here are some tips to get started.

Share

Stock Photo

If you want to connect and engage with B2B buyers, you have to be where they are to stay top of mind. As B2B marketers, the goal should be to harness the potential of social media, rather than shy from it. The world of social media is ever-evolving and can be hard to navigate, but these best practices can help you lay the foundation and enhance your marketing strategy in a way that makes sense for your business. Read more

RELATED CONTENT

  • 24 Useful Tools and Apps for Marketers

    Wondering how to get more marketing tasks done in a day? Looking for some fun tools to try? In this article, you’ll find 24 mobile apps and desktop tools from the Social Media Marketing podcast’s Discovery of the Week.

  • 3 Things to Know Before Launching a Social Media Ad Campaign

    This article provides a starting point for the new social media advertiser looking to make an impression on the manufacturing industry buyer. The author will cover the importance of defining a campaign objective, the basics of building an audience, and the best practices for crafting your message.

  • Improve Your Facebook Group Engagement

    In this article, you’ll discover how to use three new Facebook Group features to engage your target audience and promote meaningful conversations.

Gardner Business Media - Strategic Business Solutions