The Message Is the Medium

Employee Spotlight Profile
Tony Deligio, Executive Editor, Plastics Technology Magazine
 

The Changing Nature of Being a Journalist in the Age of “Content” Creation
 

Let’s take a brief trip back in time. It’s 1997; I’ve arrived in Fort Collins, Colorado after transferring to Colorado State University (CSU). I’ve decided to major in journalism, and I have a decision to make.

Upon entering the journalism program at Colorado State University, students had to pick between three focus areas: print, broadcast or PR/marketing—three distinct academic tracks training for three distinct careers. Back then, I wanted to be a sportswriter, so it was print for me.

Later, when I decided to get involved with student media on campus, I applied for The Rocky Mountain Collegian—CSU’s student newspaper—working for the campus TV or radio stations would have never occurred to me.

It’s been a minute since I was in the Collegian’s newsroom—I graduated in 1999—and it’s assuredly vastly different from how I left it, but those differences wouldn’t just be in the technology deployed but in the content that’s created. Heck, even the word “content”, in the context of original reporting, would not have been applied to a journalist’s output.

I wrote articles, that’s it. Different types of articles, for sure, but my output, and the tools used to create it, were pretty straightforward: pen and notebook, and maybe a recorder for longer interviews. Once my reporting was done, I’d head to the newsroom in the student center and type up my story on a designated computer, hopefully making it in time for the print deadline the next day.

Fast forward to today. While I still carry a notebook and pen—although I feel more and more old school every time I bring them out—and gather notes for written reports, I also try to capture audio, video and photographic elements from whatever event I’m covering (thanks here to my smart phone for putting all those tools into a pocket-sized device).

I signed up for the “print” journalism track, fully expecting all my future output to be in print. The Collegian had a website, and no doubt my articles ended up there, but I didn’t know how and didn’t overly care, I was most excited about seeing how my reporting looked in the next day’s paper. Going a step further, rest assured dear reader that I never expected to be reporting on camera. Frankly, if you had told me back then that I would be doing some “broadcast” journalism, I would have been a mix of incredulous and terrified.

And yet, here we are. Not only do I have to use a camera and think about photos, but occasionally, it’s me on the camera. It’s still not exactly my comfort zone—give me that notebook and pen any day—but it’s also not the dread-filling experience it would have been for me back in Fort Collins at CSU.

What Do You Do?

The changes I’ve experienced individually as a journalist are also reflected in the broader industry and at Plastics Technology and Gardner Business Media. In the past, if someone asked me what I did for a living, I’d say that I write for a trade magazine. These days that question is a little more complicated. Yes, I still write for a trade magazine, but I also post blogs online, create video reports, and help organize conferences, among other things.

At the end of March, I’ll be working on written (print and digital) stories and video reports, from PTXPO, a new trade show serving the U.S. plastics industry, that is organized by Gardner. As I’ve had to adapt my skills and the “content” I create, so too has Gardner evolved from a publisher of print magazines into a media hub for manufacturing.

Who knows what changes are to come, but I for one, am excited to keep evolving alongside manufacturing and journalism and try things I would’ve never imagined back at CSU.

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Tony Deligio, Executive Editor
Plastics Technology Magazine
513-338-2181
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About the Author

Tony Deligio

Tony is an executive editor with Plastics Technology magazine. Tony has been covering the global plastics processing industry since 2000, visiting processors and suppliers in North and South America, Europe and Asia. Tony previously covered the plastics processing industry at Injection Molding Magazine, Modern Plastics, Plastics Machinery & Auxiliaries and PlasticsToday. He is a graduate of Colorado State University (Fort Collins, CO) with a degree in technical journalism.