Mexican Media Brands
The Essentials of Account-Based Marketing
Account-Based Marketing (ABM) has evolved to include marketing strategies that yield higher ROI at a fraction of its previous cost. Adopting an ABM approach is a key business strategy for B2B marketers.
Share
ABM allows you to optimize a larger percentage of your prospects because they were chosen based on a list of criteria you’ve made from relevant sources, which includes their digital footprint or predictive tools. It’s not based on guesswork or a theoretical customer roadmap – but actual data. This, coupled with the ability to scale at a low cost, are the key reasons your B2B should consider applying an ABM approach in your future marketing strategy. Read more
RELATED CONTENT
-
Life On Deadline
EVP of Content and Web Kate Hand on building an unexpected career at a place that values balance.
-
4 Ways to Use Power Words to Supercharge Your Message
To supercharge your message, add power words. Power words enable you to capture attention, engage emotions, create curiosity, and seduce the senses of your audience. Just as magicians use magic words like abracadabra, marketers and communicators use power words to supercharge their messages.
-
49 Years at Plastics Technology, and How I Lived to Tell About It
I didn’t know it then, but a couple of lucky chances landed me a career at a single magazine. But there’s more to a satisfying work life than just work.