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The Essentials of Account-Based Marketing
Account-Based Marketing (ABM) has evolved to include marketing strategies that yield higher ROI at a fraction of its previous cost. Adopting an ABM approach is a key business strategy for B2B marketers.
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ABM allows you to optimize a larger percentage of your prospects because they were chosen based on a list of criteria you’ve made from relevant sources, which includes their digital footprint or predictive tools. It’s not based on guesswork or a theoretical customer roadmap – but actual data. This, coupled with the ability to scale at a low cost, are the key reasons your B2B should consider applying an ABM approach in your future marketing strategy. Read more
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4 Ways to Use Power Words to Supercharge Your Message
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Shifting Landscape of Technology Is a Never-Ending Education
Brent Donaldson, Senior Editor, Modern Machine Shop and Additive Manufacturing Magazine discusses how the shifting landscape of technology that all of Gardner’s writers and editors cover is a never-ending education. If we are truly doing our jobs, we will never feel like we’ve mastered them. As I continue writing and reporting for AM and MMS, it’s easy to imagine how these technologies’ interdependency will continue to grow. It also seems clear that this kind of reporting — the kind that requires editors to experience and share new manufacturing technologies and strategies — is the kind of reporting that only Gardner can produce with any depth. I’m grateful to be part of it.