Mexican Media Brands
The Essentials of Account-Based Marketing
Account-Based Marketing (ABM) has evolved to include marketing strategies that yield higher ROI at a fraction of its previous cost. Adopting an ABM approach is a key business strategy for B2B marketers.
Share
ABM allows you to optimize a larger percentage of your prospects because they were chosen based on a list of criteria you’ve made from relevant sources, which includes their digital footprint or predictive tools. It’s not based on guesswork or a theoretical customer roadmap – but actual data. This, coupled with the ability to scale at a low cost, are the key reasons your B2B should consider applying an ABM approach in your future marketing strategy. Read more
RELATED CONTENT
-
Shifting Landscape of Technology Is a Never-Ending Education
Brent Donaldson, Senior Editor, Modern Machine Shop and Additive Manufacturing Magazine discusses how the shifting landscape of technology that all of Gardner’s writers and editors cover is a never-ending education. If we are truly doing our jobs, we will never feel like we’ve mastered them. As I continue writing and reporting for AM and MMS, it’s easy to imagine how these technologies’ interdependency will continue to grow. It also seems clear that this kind of reporting — the kind that requires editors to experience and share new manufacturing technologies and strategies — is the kind of reporting that only Gardner can produce with any depth. I’m grateful to be part of it.
-
The Not-So-Simple Act of Storytelling
The industries Gardner Business Media reports on grow and evolve constantly. New technologies emerge and change things and become part of the larger story almost constantly. Scott Francis, Editor-In-Chief, Products Finishing discusses the importance of asking questions, listening to the real experts who have devoted their lives to their work, and the role of storytelling in manufacturing.
-
Rewriting Landing Pages with a Pro Copywriter
Harry Dry, Founder of MarketingExamples.com asked people on social media to “submit your company landing page” for a rewrite. He teamed up with Annie Maguire, one of the best copywriters in the business. Here you can view marketing examples of landing page rewrites that give insight into the mind of a pro copywriter.