Metalworking Marketer
Tuesday, June 11, 2013

The Complete Guide to B2B Web Strategy

In this paper by eMagine is presented a picture of B2B web strategy from defining your goals, through a useful “how-to” cookbook, right up to measuring the results. Whether you’re a rank beginner, or working to further improve your existing web marketing effort, you should find some ideas here that will help you do your job more effectively. 

The entire process is addressed, including...
  • Setting goals
  • Profiling your audience(s)
  • Designing your website for usability
  • Driving the audience to the site – through search engine optimization, pay per click advertising and integration with offline means
  • Engaging visitors with relevant, benefit-oriented content and simple navigation
  • Capturing visitors’ strategic data
  • Nurturing your leads over the total length of your sales cycle
  • Promoting leads as they mature; involving Sales at the optimal time
  • Measuring the results
You need to read this paper if....
  • You’re initiating a new website design ... or re-design
  • Your site has been up for awhile, but isn’t meeting expectations
  • Your site is doing, “all right,” but you feel it could be doing better
  • You suspect that your company’s process for converting inquiries to sales simply grew like “topsy” and really needs to be re-thought
  • Your management wants to see a clear demonstration of ROI before committing to further web investment
  • You’re not sure about how to integrate SEO with PPC, or online with offline
  • You’ve just taken over your company’s web strategy, but have limited experience
  • You’re fairly experienced, but want to make sure you’re not missing any tricks of the trade

Click here to download paper.

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