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Metalworking Marketer
Thursday, March 12, 2015

The 5 Superpowers of Banner Ads We've Overlooked

Banner ads have gotten a bad rap over the years -- and it's mostly our own fault. For years, digital marketers have focused on click-through rate as the key to success. Industry standard click-through rates are less than one half of a percent, so it's time to move past that metric and focus on what banner ads do well. Read more

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