In 48 hours, you will hear from nearly 100 authorities about the latest in b2b marketing trends, thinking, research, best practices, technologies and tools. And you will have opportunities to get to know and learn from 900 fellow b2b marketers from 400+ companies, 40 states and 10 nations. You will return with loads of ideas and insights you can deploy immediately to improve business results and propel your career. BMA14 (Business Marketing Association) will provide the latest insights on marketing best practices. Speakers will include Facebook’s CMO Gary Briggs, who will speak on The Shift to Mobile; Gartner’s Jake Sorofman, who will paint a picture of Marketers of the Future; and GE’s Beth Comstock, who will discuss Perpetual Motion Marketing. These are just a few highlights. Read more.
Monday, April 28, 2014
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