Mexican Media Brands
Neuroscience and Marketing: How to Hack the Buyer’s Brain
Neuroscience is the scientific study of exactly what happens in our brains when we process information, feel emotions, and make decisions. By following the model provided in this article and offering the appropriate content for each stage, your audience will already have positive associative recall with your brand.
#brandbuilding
Share
In this article, you’ll discover how neuroscience can help us become better marketers. As a marketer, you need to understand how our brains make decisions, choose which information to focus on, and overcome objections. Then you can use that understanding to influence decisions for the better. You'll also be equipped to spot the most effective marketing tools and concepts instead of just jumping on the next bandwagon that comes along. Want to create more effective marketing campaigns? Wondering how buyers make purchase decisions? Read more
RELATED CONTENT
-
Building a B2B Brand Starts with Stories, Not Standards
Want to make the shift from a product-focused to a purpose-driven brand? Then you need to get at the stories that matter most to shape your brand, and then get them into the hands and hearts of the people who matter most. Chris Schermer discusses how to start with the experience to develop truly complete and compelling brand experiences.
-
Brand Insistence Vs. Brand Loyalty
While it may be difficult to determine if you have achieved true, valuable brand loyalty, it is not impossible. Here’s a look at an important issue in terms of achieving true brand value.
-
How to Write a B2B Marketing Email That Works
B2B copywriter David McGuire shares four tips to help stand out in a crowded inbox. He tries to stick to these four key principles when writing emails.