Mexican Media Brands
Neuroscience and Marketing: How to Hack the Buyer’s Brain
Neuroscience is the scientific study of exactly what happens in our brains when we process information, feel emotions, and make decisions. By following the model provided in this article and offering the appropriate content for each stage, your audience will already have positive associative recall with your brand.
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In this article, you’ll discover how neuroscience can help us become better marketers. As a marketer, you need to understand how our brains make decisions, choose which information to focus on, and overcome objections. Then you can use that understanding to influence decisions for the better. You'll also be equipped to spot the most effective marketing tools and concepts instead of just jumping on the next bandwagon that comes along. Want to create more effective marketing campaigns? Wondering how buyers make purchase decisions? Read more
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Shifting Landscape of Technology Is a Never-Ending Education
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Securing Career at Gardner Business Media—A Dream Come True
Eduardo Tovar, Editor-in-Chief, Modern Machine Shop Mexico discusses his dream come true of securing a job at Gardner Business Media. After hard work visiting associations, suppliers and key contacts in Mexico, a good readership was built and three key employees in sales, marketing and audience development were hired. Today, the team has 18 employees and Modern Machine Shop Mexico is the top magazine in Mexico in the metalworking and manufacturing sector.
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26 Relevant Print Marketing Statistics: 2022 Ad Spending & Impact
Print marketing is not dead. Its impact on consumer brand recall and purchase decision is worth considering, especially if you want to implement an integrated, multi-channel approach to your marketing strategy. This article on marketing trends and predictions can provide more insights on strategies you can use for your business or marketing clients.