Metalworking Marketer
Friday, January 17, 2014

Making the Case for Print Advertising

By Ann Timms
Blue Door Consulting

Does print advertising still have a place in today’s marketing mix? The surge of Internet and social media advertising has caused many of us to ponder just that. After all, online ads are relatively inexpensive, their reach is broad and impact measurable. But print, when used as part of a multi-channel campaign, can be an effective way to convey your message.

Here’s what print advertising may be able to do for you:

  1. Drive Sales
    This is why we advertise, right? Print advertising can be an effective way to drive sales – both online and off. Case in point – nearly 40% of smartphone users report searching their mobile devices in response to an ad followed by 31% who report searching after viewing a magazine ad.
  2. Longevity
    Internet ads disappear. Print ads in magazines, newspapers and directories can stick around for months or even years.
  3. Credibility
    Let’s face it … many people are still afraid to click on Internet ads due to fear of viruses and spam. With print, there is no such implied danger.
  4. Brand Awareness
    Print ads can be a useful way to solidify your brand image.

Print is still alive and well today and can be an effective channel to reach your audience.

Is print part of your 2014 marketing plan?

Need more information?
Ann Timms
Blue Door Consulting
21 West New York
P. O. Box 1515
Oshkosh, WI 54901

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