Metalworking Marketer
Tuesday, December 13, 2016

Making Industrial Content Marketing Engaging for Engineers and Industrial Buyers

Industrial content marketing is facing a big challenge because manufacturers are struggling to make it more engaging for their target audience. They can’t quite connect the dots when it comes to measuring its effectiveness in driving sales. Consider these findings from the 2016 B2B Manufacturing Content Marketing Trends — North America: Content Marketing Institute/MarketingProfs. Read more

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