Mexican Media Brands
Making Industrial Content Marketing Engaging for Engineers and Industrial Buyers
Industrial content marketing is facing a big challenge because manufacturers are struggling to make it more engaging for their target audience. They can’t quite connect the dots when it comes to measuring its effectiveness in driving sales. Consider these findings from the 2016 B2B Manufacturing Content Marketing Trends — North America: Content Marketing Institute/MarketingProfs.
Share
Industrial content marketing is facing a big challenge because manufacturers are struggling to make it more engaging for their target audience. They can’t quite connect the dots when it comes to measuring its effectiveness in driving sales. Consider these findings from the 2016 B2B Manufacturing Content Marketing Trends — North America: Content Marketing Institute/MarketingProfs. Read more
RELATED CONTENT
-
Best Practices in Plants with In-Plant Stories
From the very beginning Gardner has served manufacturing by writing about best practices with most feature articles written by Gardner editors. They write about success stories where companies are using technology to produce better quality parts at lower costs.
-
Life On Deadline
EVP of Content and Web Kate Hand on building an unexpected career at a place that values balance.
-
Securing Career at Gardner Business Media—A Dream Come True
Eduardo Tovar, Editor-in-Chief, Modern Machine Shop Mexico discusses his dream come true of securing a job at Gardner Business Media. After hard work visiting associations, suppliers and key contacts in Mexico, a good readership was built and three key employees in sales, marketing and audience development were hired. Today, the team has 18 employees and Modern Machine Shop Mexico is the top magazine in Mexico in the metalworking and manufacturing sector.