Leads Aren’t Everything. Find the Metrics that Drive Your Business
This series focuses on the metrics that actually matter for marketers by discussing whether leads actually drive business. Marketers now have the opportunity to get out from under the one dimensional “how many leads” conversation, and take the driver's seat in creating strategic focal points for their businesses.
#leadgeneration
This series focuses on the metrics that actually matter for marketers by discussing whether leads actually drive business. Marketers now have the opportunity to get out from under the one dimensional “how many leads” conversation, and take the driver's seat in creating strategic focal points for their businesses. Read more
RELATED CONTENT
-
B2B Marketer’s Guide to Creating Irresistible Lead Magnets
No matter how great your product is, your content isn’t going to capture many leads on its own. You’re not as irresistible as you think. But your lead magnets? They can be.
-
Tools of the Trade: Maximizing Trade Show Sales – Lead Qualification
You’ve carefully scheduled the right show, the booth looks great and people are filling the hall. Now what?
-
Tips for Writing an Effective B2B Lead Generation Email
Email is one of the trickier content marketing channels to master. Don’t let your email get sidelined, keep them in the inbox and out of the spam folder by creating creative, personal and compelling emails.