Published

How Today’s B2B Marketers Are Pushing Customer Centricity

Placing the customer at the center of your business strategy is best for companies. Creating a positive sales experience for customers can mean the difference between success and stagnation.

Share

Placing the customer at the center of your business strategy is best for all companies. Creating a positive sales experience for clients throughout the entire funnel can mean the difference between success and stagnation. Market leaders in major industries are making a push to this customer centered marketing model. Here are some of their best techniques. Read more

RELATED CONTENT

  • 10 Truths About Marketing After the Pandemic

    The Covid-19 pandemic upended a marketer’s playbook, challenging the existing rules about customer relationships and building brands. One year in, there’s no going back to the old normal. Here are 10 new marketing truths that reveal the confluence of strategies, operations, and technologies required to drive growth in a post-Covid-19 world.

  • 26 Relevant Print Marketing Statistics: 2022 Ad Spending & Impact

    Print marketing is not dead. Its impact on consumer brand recall and purchase decision is worth considering, especially if you want to implement an integrated, multi-channel approach to your marketing strategy. This article on marketing trends and predictions can provide more insights on strategies you can use for your business or marketing clients.

  • Finding Opportunities in the Chaos

    2020 has been a disruptive year, but one that will likely contribute to greater 3D printing adoption and more sustainable manufacturing. Stephanie Hendrixson, Senior Editor for Additive Manufacturing and Co-Host of The Cool Parts Show, writes about accelerating trends in AM and staying flexible in the face of a pandemic.

Gardner Business Media - Strategic Business Solutions