Mexican Media Brands
How Today’s B2B Marketers Are Pushing Customer Centricity
Placing the customer at the center of your business strategy is best for companies. Creating a positive sales experience for customers can mean the difference between success and stagnation.
Share
Placing the customer at the center of your business strategy is best for all companies. Creating a positive sales experience for clients throughout the entire funnel can mean the difference between success and stagnation. Market leaders in major industries are making a push to this customer centered marketing model. Here are some of their best techniques. Read more
RELATED CONTENT
-
In B2B Market Research, It’s About Quality, Not Quantity
Online market research tools offer a cost-effective way to gain insight into smaller B2B customer bases. In Part 1 of this 3-part blog, we covered the strategic underpinnings of market research for SMBs; the what and why. In part #2, we get down to the hows. Specifically, online survey best practices. Simple, well-defined questions can be deployed on a DIY basis. If more complex, a hybrid of DIY and professional assistance might be in order.
-
"Made in the USA" Podcast: Show for This Moment in U.S. Manufacturing
“Made in the USA,” is a six-part documentary-style podcast series that strives to uncover the hidden history of how manufacturing in the United States arrived at its current state and lays out where it can go from here.
-
Finding Opportunities in the Chaos
2020 has been a disruptive year, but one that will likely contribute to greater 3D printing adoption and more sustainable manufacturing. Stephanie Hendrixson, Senior Editor for Additive Manufacturing and Co-Host of The Cool Parts Show, writes about accelerating trends in AM and staying flexible in the face of a pandemic.