How to Build a Marketing Strategy Template That Works for You
Think of marketing as a journey. Your marketing strategy incorporates all the sights you want to see along the way, including your ultimate destination. A marketing strategy template is a great way to organize your thoughts as you sketch out your strategy.
One of the most critical factors underlying a successful marketing operation is to put your strategy in writing so that the rest of your teams can refer to it while planning various tactics, especially content. Your strategy is the roadmap upon which you trace your route. Your strategy template needs to include all the critical points you need to cover in each tactic and piece of content your teams create. Read more
RELATED CONTENT
-
4 Ways to Use Power Words to Supercharge Your Message
To supercharge your message, add power words. Power words enable you to capture attention, engage emotions, create curiosity, and seduce the senses of your audience. Just as magicians use magic words like abracadabra, marketers and communicators use power words to supercharge their messages.
-
Content Marketing Strategy for B2B
How do you develop your content strategy like a media company? Develop a media mindset.
-
SEO Tools No B2B Content Marketer Should Be Without
Reaching the goal of Page 1 visibility (or even the top of Page 1) is key to a content marketing strategy. But with the right tools—and some of them free to use—you can optimize your content effectively and see your SEO scores soar.