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Going from Good to Great Marketing: Leading and Managing Change
Now more than ever before marketing is being seen as a revenue driver and marketers are finding that they now have a seat at the C suite table. But where do you start? Forrester presented with Marketo CMO Sanjay Dholakia and brought up a number of points about how to transform your organization to match the pace of today’s marketer.
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Now more than ever before marketing is being seen as a revenue driver and marketers are finding that they now have a seat at the C suite table. But where do you start? Forrester presented with Marketo CMO Sanjay Dholakia and brought up a number of points about how to transform your organization to match the pace of today’s marketer.
Read the whole article at Marketo’s blog: http://blog.marketo.com/blog/2013/01/going-from-good-to-great-marketing-leading-and-managing-change.html