Buyers are now in control of when and how they access information during the purchase process. At the same time, marketers are constrained by tight budgets and are being asked to interact with buyers across a huge array of channels. These changes open up new opportunities for marketers.
Now more than ever before marketing is being seen as a revenue driver and marketers are finding that they now have a seat at the C suite table. But where do you start? Forrester presented with Marketo CMO Sanjay Dholakia and brought up a number of points about how to transform your organization to match the pace of today’s marketer.
Read the whole article at Marketo’s blog.