Mexican Media Brands
Facebook on Branding and Billions
As Facebook announces it's billionth user, it advises on the importance of weighting audience and brand impressions over clicks when considering ad effectiveness.
Share
Recently, Mark Zuckerberg announced and commented on Facebook reaching one billion users. Much more interesting than Mr. Zuckerberg's brief note is the fact sheet that accompanies his commentary. You can download the fact sheet here to see characterisics of Facebook's billion users and see how those characteristics have progressed since 1997.
Forget the Clicks? Speaking of progressing, Facebook has announced that they'll be releasing data that illustrates the value of measuring ad effectiveness beyond just click rates. Instead of focusing solely on click rate as a the metric for success, Facebook data will examine the value of brand impression and audience relevancy. See Facebook's plan for brand advertising.
RELATED CONTENT
-
How to Use LinkedIn If You Are Selling in the Manufacturing Industry
This article discusses efficient strategies you may wish to incorporate to maximize brand presence and conversation on LinkedIn.
-
Marketing Mistakes Could Be Fatal to Manufacturing Companies
Although the economic fallout of the COVID-19 pandemic is hitting service and travel industries the hardest, B2B manufacturers and industrial companies are not immune. And just as human patients with underlying issues are more susceptible to the pandemic, so are B2B companies with underlying financial, organizational and marketing issues. It’s time to acknowledge the marketing issues you have and get in front of them. Turn underlying B2B marketing problems into bonafide marketing differentiators. Here are four underlying marketing issues that could prove catastrophic to B2B manufacturers.
-
24 Useful Tools and Apps for Marketers
Wondering how to get more marketing tasks done in a day? Looking for some fun tools to try? In this article, you’ll find 24 mobile apps and desktop tools from the Social Media Marketing podcast’s Discovery of the Week.