Mexican Media Brands
Facebook on Branding and Billions
As Facebook announces it's billionth user, it advises on the importance of weighting audience and brand impressions over clicks when considering ad effectiveness.
Share
Recently, Mark Zuckerberg announced and commented on Facebook reaching one billion users. Much more interesting than Mr. Zuckerberg's brief note is the fact sheet that accompanies his commentary. You can download the fact sheet here to see characterisics of Facebook's billion users and see how those characteristics have progressed since 1997.
Forget the Clicks? Speaking of progressing, Facebook has announced that they'll be releasing data that illustrates the value of measuring ad effectiveness beyond just click rates. Instead of focusing solely on click rate as a the metric for success, Facebook data will examine the value of brand impression and audience relevancy. See Facebook's plan for brand advertising.
RELATED CONTENT
-
Gardner Business Media Survey Helps Manufacturing Marketers Better Reach Buyers with New Data and Insights on Industrial Buying
The Gardner Business Media Industrial Buying Influence (IBI) 2020 examines behaviors and influencers impacting the industrial manufacturing technology purchase process. The series offers a comprehensive analysis of how media and marketing impact the industrial buying cycle in discrete parts manufacturing. Specifically, the pace and the process by which buying teams evaluate, research and decide on purchases; and, the media types and messaging strategies that inform each stage of that purchase process. Results include observations and raw data investigating primary trends in B2B industrial marketing and media usage.
-
24 Useful Tools and Apps for Marketers
Wondering how to get more marketing tasks done in a day? Looking for some fun tools to try? In this article, you’ll find 24 mobile apps and desktop tools from the Social Media Marketing podcast’s Discovery of the Week.
-
How Social Media Increases Brand Awareness
Social media has proven to be a key factor in creating brand awareness. This is because social media is a great platform for brands to maintain customer relationships, while also having the opportunity to be found by new leads. In fact, a lot of people learn about new brands because it was mentioned by a friend on social media. Let’s cover a few ways social media is used to build brand awareness.