Mexican Media Brands
Facebook on Branding and Billions
As Facebook announces it's billionth user, it advises on the importance of weighting audience and brand impressions over clicks when considering ad effectiveness.
Share
Recently, Mark Zuckerberg announced and commented on Facebook reaching one billion users. Much more interesting than Mr. Zuckerberg's brief note is the fact sheet that accompanies his commentary. You can download the fact sheet here to see characterisics of Facebook's billion users and see how those characteristics have progressed since 1997.
Forget the Clicks? Speaking of progressing, Facebook has announced that they'll be releasing data that illustrates the value of measuring ad effectiveness beyond just click rates. Instead of focusing solely on click rate as a the metric for success, Facebook data will examine the value of brand impression and audience relevancy. See Facebook's plan for brand advertising.
RELATED CONTENT
-
Embracing Career Change
After 16.3 years, Derek Korn had become Modern Machine Shop’s Executive Editor, Technical Director of the brand’s Top Shops benchmarking program and creator of the annual Editors’ Walking Club. His plan was to continue with the magazine until retirement. But the editor-in-chief of sister publication Production Machining announced that he was retiring. The company asked if Derek would be open to moving to Production Machining. For him, it was a matter of choosing comfort with a brand he was familiar with or changing to lead a new one. He not only chose to change, but to embrace it.
-
Marketing Messages That Cut Through The Noise
We’ve talked about customer journeys, emotional intelligence, and finding and retaining customers. You’ve tuned up your marketing messages. Now it’s time to decide where to place them, so customers tune in. In a world with endless channels of information, how do you become a source of knowledge — not noise? One step at a time.
-
Everything You Wanted to Know About Industrial Marketing Today but Were Afraid to Ask
A game plan for new realities in industrial marketing. Trends becomes a tide. Younger buyers will soon call the shots. Be ready!