Mexican Media Brands
Creating The WOW Experience
Do you want a WOW experience from the brands and vendors you do business with? Of course, that’s a rhetorical question. Everyone wants it. But is it reasonable to expect that you can deliver a consistent WOW experience? It depends on your definition of WOW.
#customerfocus
Share
Here are five powerful takeaways from a conversation on Amazing Business Radio with Paula Courtney, CEO of The Verde Group, a global market research consultancy specializing in helping businesses improve customer retention and loyalty, and Shep Hyken, Chief Amazement Officer of Shepard Presentations who helps organizations create amazing customer and employee experiences. Recently, The Verde Group, together with Wharton’s Baker Retailing Center, conducted a study on the payoff of delivering WOW experiences, which prompted Shep to invite Paula to be interviewed on Amazing Business Radio to find out more about her take on WOW. Read more
RELATED CONTENT
-
In B2B Market Research, It’s About Quality, Not Quantity
Online market research tools offer a cost-effective way to gain insight into smaller B2B customer bases. In Part 1 of this 3-part blog, we covered the strategic underpinnings of market research for SMBs; the what and why. In part #2, we get down to the hows. Specifically, online survey best practices. Simple, well-defined questions can be deployed on a DIY basis. If more complex, a hybrid of DIY and professional assistance might be in order.
-
How Best-Practice Segmentation Delivers Faster and More Profitable Growth
There are many approaches to customer and market segmentation. The best method will depend on the business and its goals. This article explores 4 approaches to segmentation, 5 steps to create a successful customer segmentation model, 3 key data considerations, and 5 segmentation best practices. Note: Anyone in the Gardner community who uses GW17Lucky will receive a 17% discount on The Market and Customer Segmentation Workbook. It will only be good for this workbook and will be effective from February 20th through St. Patrick’s Day, March 17th, midnight central time. It will automatically expire at that time.
-
Finding Opportunities in the Chaos
2020 has been a disruptive year, but one that will likely contribute to greater 3D printing adoption and more sustainable manufacturing. Stephanie Hendrixson, Senior Editor for Additive Manufacturing and Co-Host of The Cool Parts Show, writes about accelerating trends in AM and staying flexible in the face of a pandemic.