Published

B2B Marketing Do’s and Don’ts for Attracting Leads

When creating a B2B marketing strategy, it’s easy to get stuck in the weeds and focus on the everyday minutia. However, by following the best practices laid out here and by making sure leads are handled properly when they come in, you’ll be able to attract and convert high-quality leads.
#leadgeneration

Share

For many B2B marketers, attracting and generating leads is often the primary goal. However, how to attract leads varies widely from company to company. While the inbound lead generation strategy should be unique to your firm, there are several best practices or do’s and don’ts for attracting good quality leads to your B2B website. Here’s a quick look at what you should and should not do when attracting leads. Read more

RELATED CONTENT

  • Calculating Marketing ROI in a Complicated Landscape

    Demonstrable ROI is the ante to get marketing a seat at the big table in the C Suite. But how do we calculate it in a world of proliferating marketing channels?

  • Lead Generation Ideas for Your Marketing

    Looking for new ways to generate leads for your business? The Giraffe Social Media team compiled a listing of five top lead generation sources which could help you better target your outreach and promotional efforts.

  • 4 Ingredients to Lead Followup’s Secret Sauce

    As with most issues with lead generation, there is never one answer. Just as there are several ingredients to a delicious dish, there are 4 key ingredients to delicious leads that sales would love to consume.

Gardner Business Media - Strategic Business Solutions