Research
Metalworking Marketer
Monday, October 06, 2014

Aligning Human Resources and Marketing to Strengthen Brand Experience

Today’s business leaders understand the ongoing challenge of aligning historically siloed departments within their organization. Transparency between departments has evolved from an innovative concept to a corporate imperative. Human Resources and Marketing are two such departments that have traditionally run on parallel tracks, but can be stronger and more successful with frequent points of intersection. But how can these two teams work more seamlessly to further the brand experience? To answer this question, here are four critical steps to better align HR and Marketing. Read more

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