4 Ways You Can Humanize Marketing and Build Relationships
Treating people like leads instead of humans just doesn’t work. It doesn’t sell. It doesn’t push you to any level of success. You want to suck at marketing or sales? Dehumanize your prospects. And dehumanize your interactions with them. What if you put your full attention on one customer, one buyer, one potential at a time? Could you do a better job connecting and building a relationship?
#customerfocus
RELATED CONTENT
-
49 Years at Plastics Technology, and How I Lived to Tell About It
I didn’t know it then, but a couple of lucky chances landed me a career at a single magazine. But there’s more to a satisfying work life than just work.
-
Marketing: New World, New Rules — Experience is Everything
Experiences are memorable. Experiences build connections and breed associations. If you can give a customer a positive experience, they will remember you when they have a need — whether that is tomorrow or 12 months from now. Put 2020 back in order by adopting some new rules — and applying some fresh ideas.
-
Are Emotions the New B2B Marketing Tool?
What is the best way to connect on a human level? Appealing on an emotional level is the most effective way to engage with your audience. Take a moment to reflect and see if you have been marketing to your audience in the right way.