4 Ways You Can Humanize Marketing and Build Relationships
Treating people like leads instead of humans just doesn’t work. It doesn’t sell. It doesn’t push you to any level of success. You want to suck at marketing or sales? Dehumanize your prospects. And dehumanize your interactions with them. What if you put your full attention on one customer, one buyer, one potential at a time? Could you do a better job connecting and building a relationship?
#customerfocus
RELATED CONTENT
-
Unusual Marketing Megatrends That Will Impact Your Business
It’s become a sort of tradition on The Marketing Companion to spend a little time on marketing megatrends and Mark and Brooke Sellas cover some provocative ideas on the show. Here are a few of the big ideas they talk about in this episode.
-
The Cost of Doing Business
IMTS (International Manufacturing Technology Show) leaders take a closer a look at what it costs to gain — and retain — customers.
-
Key Takeaways from CMI’s 2022 B2B Content Marketing Research
The Content Marketing Institute’s 2022 Annual B2B Content Marketing Benchmarks, Budgets, and Trends Report gives an interesting insight into the new post-pandemic landscape. Here are the major takeaways.