Mexican Media Brands
August Machine Tool Orders Above 2,000 Units – Sign of Strong Market
According to USMTO, machine tool orders in August 2012 were 2,011 units and $425,511,000. This is the 11th time in the last 13 months that orders have been above 2,000 units, which is historically a sign of a very strong machine tool market.
#brandbuilding
Share
According to USMTO, machine tool orders in August 2012 were 2,011 units and $425,511,000. This is the 11th time in the last 13 months that orders have been above 2,000 units, which is historically a sign of a very strong machine tool market. However, August was the second month in a row that orders contracted compared to the same month one year ago. In August 2012, orders were 4.1% below the level of orders in August 2011. This is an increase in the rate of contraction in the one-month rate of change. The annual rate of change is still growing, but it has been growing more slowly since May 2011.
The annual rate of change in the broad exchange rate for the U.S. dollar is growing at an accelerating rate (moving down in the chart below). When the dollar is gaining value relative to other world currencies, machine tool orders tend to contract. This indicator is pointing to slower machine tool sales in 2013. But, the Fed’s announcement of further quantitative easing should cause the dollar to lose value relative to other currencies. Therefore, we could see this indicator begin moving in the other direction in 2013 and be supportive of stronger machine tool sales.
RELATED CONTENT
-
26 Relevant Print Marketing Statistics: 2022 Ad Spending & Impact
Print marketing is not dead. Its impact on consumer brand recall and purchase decision is worth considering, especially if you want to implement an integrated, multi-channel approach to your marketing strategy. This article on marketing trends and predictions can provide more insights on strategies you can use for your business or marketing clients.
-
Building a B2B Brand Starts with Stories, Not Standards
Want to make the shift from a product-focused to a purpose-driven brand? Then you need to get at the stories that matter most to shape your brand, and then get them into the hands and hearts of the people who matter most. Chris Schermer discusses how to start with the experience to develop truly complete and compelling brand experiences.
-
Improve Your Facebook Group Engagement
In this article, you’ll discover how to use three new Facebook Group features to engage your target audience and promote meaningful conversations.