Gardner Intelligence Opens 2019 Industrial Buying Influence (IBI) Survey

Thursday, October 24, 2019


Leading industrial manufacturing market research firm, Gardner Intelligence, today announced the opening of the fifth installment of its Industrial Buying Influence survey. The survey is currently open and available to all manufacturing professionals involved in their facility’s purchase process for machinery, materials, software, cutting tools and related products.

Take the 2019 Industrial Buying Influence Survey at

First published in 2011 as “Media Usage in Manufacturing Facilities,” Gardner Intelligence’s Industrial Buying Influence (IBI) series is the most comprehensive analysis of how media and marketing impact the industrial buying cycle in the discrete parts manufacturing industry.

Since its inception, the IBI has surveyed for unique insights on media usage, marketing influence and individual buyer and buying team behavior. The survey results and corresponding executive summary inform industrial marketers of adoption trends and best practices in sales and marketing.

Discussing the 2019 Industrial Buying Influence survey, Gardner Intelligence’s Chief Data Officer, Steve Kline, Jr. noted, “With more information and more influences impacting how products and services are bought and sold, the relationship between industrial buyer and industrial seller is more complex now than ever before. Despite that, the industrial buying cycle remains one of discovery, research, evaluation and decision. This survey seeks to bring some clarity to the buyer / seller relationship and to help inform industrial sales and marketing professionals how to best align their sales and marketing strategy with the industrial buying cycle.”

This year’s survey focuses explicitly on the industrial buying team. Specifically, the pace and the process by which buying teams evaluate, research and decide on purchases; and, how media and marketing influence and inform each stage of that purchase process.

The survey will remain open from Monday, October 21st through Monday, November 4th and can be accessed directly at the link above. All responses are collected and remain anonymous. For more information on this survey or on other Gardner Intelligence services, please visit: .


About Gardner Intelligence: Gardner Intelligence has been developing and delivering market intelligence to industrial manufacturing for nearly 50 years. Just like parent company Gardner Business Media, Gardner Intelligence helps manufacturing companies learn, plan, and perform at higher levels.

For more information about the Industrial Buying Influence series, please contact David Necessary at 513-527-8893 /

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