Digital Marketing Coordinator

Tuesday, February 19, 2019
Originally titled 'Digital Marketing Coordinator'

Gardner Business Media, a global media and marketing agency, seeks a dynamic, creative full-time Digital Marketing Coordinator (DMC) to lead the development, maintenance and distribution of digital media and digital media marketing content. This successful candidate will play a critical role in supporting cross-functional digital marketing objectives – including organic and paid social media programs; digital display marketing; campaign analysis and reporting; lead generation programs; marketing automation campaigns and e-mail marketing programs.

What we look for? Of course we want candidates with strong written and oral communications skills, that are well organized, and have some experience or formal education in marketing, journalism, communications, or digital media. More importantly, we want candidates that have a desire to learn, create and challenge -- and, that want to be rewarded for their commitment to learning, being creative and finding better ways to do things.

Responsibilities Include:

Developing proficiency in internal marketing technology applications

Management of digital marketing campaigns including:

  • E-mail
  • Social media
  • Remarketing / Retargeting
  • Programmatic
  • Marketing Automation Campaigns
  • Content Marketing
  • Digital Display
  • Landing page and Form development

Monitoring and reporting of digital campaign analytics

Required Education, Skills and Experience:

  • Bachelor’s degree or equivalent
  • Proficient in MS office (Word, Excel, PowerPoint)
  • Knowledge of HTML & HTML or WYSWIG Editors
  • Experience working with an Email Service Provider (i.e. MailChimp, Constant Contact)
  • Experience in graphic design and image editing
  • Excellent composition and grammar skills
  • Familiarity with digital marketing tactics
  • Experienced problem solver with strong analytic skills
  • Ability to manage multiple projects simultaneously
  • Desire to work in a fast-paced, collaborative environment

Job Type: Full-time