What Customers Need to Hear From You During the COVID Crisis

Tuesday, July 28, 2020

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At this moment of deepest need, the new world for brands will have trust at its core. The mandate to brands from global consumers is clear: step up and help, not just your own customers and employees, but the world at large; protect all, support and care for all, and innovate in the public’s best interest. Brands that respond to consumers’ clarion call with compassion and solution-based action that creates real value have a tremendous opportunity to reinforce trust and engender loyalty as they help to save the world. This is the true test for purpose-driven brand leaders, to respond in this crisis with compassion and empathy, to act based on facts, and to be part of the global solution. Read more