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Trade Show Marketing Tips for Increasing Booth Traffic and Sales

September and the IMTS trade show seem far away, but already, manufacturers are adding the show logo and booth number to their print ads. This interview discusses what works and what doesn't when it comes to trade show marketing. You'll also find some handy trade show dos and don'ts, and how you can use vanity URLs to track response to trade show print ads.

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Trade Show Marketing Tips for Increasing Booth Traffic and Sales

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GARDNER RESEARCH
Market Reports

Download the results of Gardner Intelligence's annual Capital Spending Survey that includes forecasted spending on machine tools, testing equipment, software and more that are then projected across the metalworking industry based on plant size.

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Review results of  Gardner Intelligence's annual Media Usage in Manufacturing Survey including commentary on business-to-business marketing trends impacting companies tasked with marketing to today's industrial buyer.

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We define it as a North American mold manufacturer that demonstrates outstanding innovation, efficiency, quality and commitment within its moldmaking operations.
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View All Gardner Research Reports

ECONOMIC NEWS
Gardner Intelligence

Intelligence Blog

Capacity Utilization Growth Is Accelerating Durable goods capacity utilization was the second highest rate of capacity utilization since October 2016.
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Intelligence Blog

Durable Goods Production Hits All-Time High June’s rate of growth in durable goods production was the second fastest since July 2014.
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Intelligence Blog

Housing Permits Contract in June Compared with one year ago, housing permits contracted for the first time since September 2017.
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See more Manufacturing Economic News