Ad Specifications/Mechanical Data

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Size	Width	Depth
One page	7"	10"
2/3 page	4 5/8"	10"
1/2 page island	4 5/8"	7 1/2"
1/2 page vertical	3 3/8"	10"
1/2 page horizontal	7"	4 7/8"
1/3 page vertical	2 1/4"	10"
1/3 page square	4 5/8"	4 7/8"
1/4 page	3 3/8"	4 7/8"
1/6 page	2 1/4"	4 7/8"
	Bleed Size*	Trim Size
Full page	8 1/4 x 11"	8 x 10 3/4"
Full two page spread**	16 1/4 x 11"	16 x 10 3/4"
1/2 horizontal spread**	16 1/4 x 5 3/4"	16 x 5 5/8"
* For all bleed ads, keep live matter 1/4" from each trim edge. (Live matter should not exceed 7 1/2" x 10 1/4".) ** Spread ads should be supplied as continuous film. Keep live matter 1/8" from gutter on each page, even when a continuous flow of image or copy is intended. MECHANICAL DATA Printing Process: Web offset (perfect bound) Ink: Four-color process color are standard: yellow, magenta, cyan and black. Matched colors - Pantone Matching System (PMS) colors - are available at an extra charge for each color used. Trim Size: 8" x 10 3/4" Material Requirements: Printing materials may include electronic files. We prefer IBM-compatible PageMaker, Quark, CorelDraw or illustrator files with separate .eps and .tif files. Electronic files are preferred for reproduction.