Ad Specifications/Mechanical Data

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Size	Width	Depth
One page	7.875″	10.5″
2/3 page	4.375″	9.125″
1/2 page island	4.375″	6.875″
1/2 page vertical	3.25″	9.125″
1/2 page horizontal	6.875″	4.375″
1/3 page vertical	2.25″	9.125″
1/3 page square	4.375″	4.375″
1/3 page horizontal	6.875"	3.0"
1/4 page horizontal	6.875"	2.125"
1/4 page vertical	3.25″	4.375″
1/6 page	2.25"	4.375"
1/8 page	3.25"	2.125"
Full page	7.875″	10.5″
Full two page spread**	15.75"	10.5"
1/2 horizontal spread**	15.75"	4.375"
MECHANICAL DATA Printing Process: Web offset (perfect bound) Ink: Four-color process color are standard: yellow, magenta, cyan and black. Matched colors - Pantone Matching System (PMS) colors - are available at an extra charge for each color used. Trim Size: 8" x 10 3/4" Material Requirements: Printing materials may include electronic files. We prefer IBM-compatible PageMaker, Quark, CorelDraw or illustrator files with separate .eps and .tif files. Electronic files are preferred for reproduction.