• Print Rates & Specs
  
  
• Web Rates & Specs
  

Cover	Rate
Second Cover (inside front)	$5,200
Third Cover (inside back)	$5,130
Fourth Cover (back)	$5,260

Cover rates include black and any combination of process colors.

Color Charge	Per Unit
Standard Colors	$530
Matched or PMS Colors	$830
Three Color (standard / process)	$875
Four Color (first page)	$1,200

Use of the same color on additional pages in the same issue is charged at one-half of the above rates. (For example, the charge for four color in a second ad in the same issue is $550.)

Bleed
No bleed charge for full pages and spreads. Fractional ads --- $235

Borders
1/3, 1/4 and 1/9 page ads must have a border on all sides.

Frequency Enhancement
Advertisers may combine their total number of insertions in PMM and any other of Gardner Publications, Inc.'s
magazines, Web sites and postcard decks over any 12-month period to earn the best frequency discount.

Combination Rates
Advertisers may combine their total number of insertions in Production Machining and any other
Gardner Publications periodicals or Web sites over any 12-month period to earn the
best frequency discount.

—Every $3,000 spent on special electronic products counts as one insertion toward frequency discounts.

Multiple Page Discounts
Substantial discounts are available to advertisers running multiple pages. Consult the publisher or your sales rep for details.

Agency Commission
15% commission is allowed on advertisements if ad material is furnished to our specifications and payment is
received within 30 days of invoice.

—Direct mail lists are not commissionable.

Prepayment Discount
5% discount is allowed if payment for one year's advertising is received in advance of the first insertion.

Materials
Gardner Publications requests that all advertisements and postcards be a PDF file. The PDF file must be saved out at a resolution of 300 dpi.

For more information on electronic file requirements, visit www.gardnerweb.com (click on the "ADVERTISE" link on the home page) or contact Dianne Hight at 800-950-8020, 513-527-8800 or dhight@gardnerweb.com.

Electronic files can be submitted on zip disk or CD-ROM.
Send to:
Gardner Publications
6915 Valley Ave.
Cincinnati, OH 45244-3029.

Sending files via e-mail
File(s) can be sent to the magazine's advertising production manager via e-mail.
For Production Machining, contact Dianne Hight at dhight@gardnerweb.com.

Upload files via our web site
Go to:www.gardnerweb.com/upload/index.cfm

Insert rates are based on black and white page rates.

Mechanical Specifications
Inserts should be furnished completely printed, folded, and ready to insert. 3/16" (5 mm) will be trimmed
from the top, and 1/8" (3 mm) will be trimmed from the side and bottom edges.

Approximately 21,000 inserts are required per issue.

Blue line/Dylux approval by publisher is required before submitted any insert.

For insert sizes, current quantities, and shipping information...

Contact Dianne Hight
800-950-8020, 513-527-8800
or dhight@gardnerweb.com.