For Information Contact:
6915 Valley Ave.
Cincinnati, OH 45244-3029
PH: 513-527-8800
800-950-8020
FAX: 513-527-8801
bhelton@gardnerweb.com

2010 Ad Rates & Sizes
 


• Print Rates & Specs

• Products Finishing Directory and Tech. Guide

       PFD Rates
       PFD Specs            

• Web Rates & Specs
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Products Finishing Directory and Technology Guide (PFD)
Published and mailed in December 2009, the Products Finsihing Directory is the finishing industry's single best resource for supplier information and practical finishing knowledge. The book's comprehensive buying guide is complemented by a selection of articles written by established field experts.

The PFD is the most sought-after product in the industry and an ideal medium to ensure your message consistently reaches an active, buying audience.

The Value of the 2010 PFD:
• Reaches 30,000 BPA-audited Products Finishing magazine subscribers in 28,000 plants where finishing equipment and supplies are purchased.
• Reaches captive and contract shops where painting, powder coating, electroplating, anodizing, mass finishing, polishing, buffing, and other surface finishing operations are performed.
• Offers the most complete listing of finishing products, processes, and equipment.


Closing Date: September 4, 2009

Distribution Month: December 2009



Black & White Rates
Space 1x 3x 6x 9x 12x 18x 24x 36x
Full Page $3,900 $3,470 $3,270 $3,100 $3,000 $2,800 $2,650 $2,475
2/3 page $3,050 $2,830 $2,720 $2,650 $2,520 $2,470 $2,400 $2,250
Island $3,050 $2,830 $2,720 $2,650 $2,520 $2,470 $2,400 $2,250
1/2 page $2,100 $1,950 $1,840 $1,720 $1,685 $1,600 $1,530 $1,490
1/3 page $1,830 $1,650 $1,520 $1,400 $1,325 $1,290 $1,220 $1,180
1/4 page $1,150 $1,100 $1,000 $950 $900 $875 $825 $790
1/8 page $650 $620 $590 $540 $515 $500 $490 $480
2 Color (Standard or Process)
Space 1x 3x 6x 9x 12x 18x 24x 36x
Full Page $4,630 $4,200 $3,000 $3,830 $3,730 $3,530 $3,380 $3,205
2/3 page $3,780 $3,560 $3,450 $3,380 $3,250 $3,200 $3,130 $2,980
Island $3,780 $3,560 $3,450 $3,380 $3,250 $3,200 $3,130 $2,980
1/2 page $2,830 $2,680 $2,570 $2,450 $2,415 $2,330 $2,260 $2,220
1/3 page $2,560 $2,380 $2,250 $2,130 $2,055 $2,020 $1,950 $1,910
1/4 page $1,880 $1,830 $1,730 $1,680 $1,630 $1,605 $1,555 $1,520
1/8 page $1,380 $1,350 $1,320 $1,270 $1,245 $1,230 $1,220 $1,210
4 Color
Space 1x 3x 6x 9x 12x 18x 24x 36x
Full Page $5,750 $5,320 $5,120 $4,950 $4,850 $4,650 $4,500 $4,325
2/3 page $4,025 $3,805 $3,695 $3,625 $3,495 $3,445 $3,375 $3,225
Island $4,025 $3,805 $3,695 $3,625 $3,495 $3,445 $3,375 $3,225
1/2 page $3,075 $2,925 $2,815 $2,695 $2,660 $2,575 $2,505 $2,465
1/3 page $2,805 $2,625 $2,495 $2,375 $2,300 $2,265 $2,195 $2,155
1/4 page $2,125 $1,075 $1,975 $1,925 $1,875 $1,850 $1,800 $1,765
1/8 page $1,625 $1,595 $1,565 $1,515 $1,490 $1,475 $1,465 $1,455


Click here to see mechanical specs


Color Charges (Per Page)
Standard Colors
(Red, Blue, Green, Orange and Yellow)............................................................$690
Matched or PMS Colors...................................................................................$910
Black and Any Two Colors (Standard or Process).................................................$1,400
Four-Color (First Page).....................................................................................$1,800

Use of the same color on additional pages in the same issue is charged at one-half of the above rates.
(For example, the charge for four-color in a second ad in the same issue is $875.)

Cover Rates
Cover rates include black and any combination of process colors.
Second Cover (inside front)....................$5,750
Third Cover (inside back).......................$5,400
Four Cover (back).................................$5,800

Bleed
No bleed charge.

Classified Advertising
One Inch..............$525 One column inch contains approximately 50 to 60 words.
Two Inches............$700
Each Additional.......$250

Product Literature Section
Standard Four-Color Unit.....................$775
Standard Four-Color Unit......................$450
(with half page or equivalent PFD ad)
Standard Four Color Unit.......................FREE
(with full-page or equivalent PFD ad)

Click here to see mechanical specs

Printing Materials
Please submit all advertisements to us as a high-resolution Adobe PDF file format.
The PDF file must be saved out at a minimum resolution of 300 dpi.
Visit www.gardnerweb.com/upload for more details.

Borders
Quarter and eight page ads must have a border on all sides.

Live Area

Keep all essential material 1/4" (6 mm) from all trim edges.

Closing Date: September 4th, 2009


Combination Rates
Advertisers may combine their total number of advertising insertions in all Gardner Publications' periodicals and postcards over any 12-month interval to earn the best frequency discount.

Multiple-Page Discounts
Substantial discounts are available to advertisers running four or more run-of-press pages per issue. Consult publisher for details.

Agency Commission
A 15% commission is allowed if payment is made within 30 days of invoice.

Prepayment Discount
A 5% discount is allowed if payment for one year's advertising is received in advance of the first insertion.

Ad Reductions Free of Charge
Advertisements are reduced free of charge to digest size. Electronic files are preferred for reductions.




Gardner Publications • 6915 Valley Ave • Cincinnati, Ohio 45244
800-950-8020 • 513-527-8800 • fax: 513-527-8801