Color Charges (Per Page)
Standard Colors
(Red, Blue, Green, Orange and Yellow)............................................................$690
Matched or PMS Colors...................................................................................$910
Black and Any Two Colors (Standard or Process).................................................$1,400
Four-Color (First Page).....................................................................................$1,800
Use of the same color on additional pages in the same issue is charged at one-half of the above rates.
(For example, the charge for four-color in a second ad in the same issue is $875.)
Cover Rates
Cover rates include black and any combination of process colors.
Second Cover (inside front)....................$5,540
Third Cover (inside back).......................$5,100
Four Cover (back).................................$5,600
Bleed
No bleed charge.
Classified Advertising
One Inch..............$500
One column inch contains approximately 50 to 60 words.
Two Inches............$675
Each Additional.......$260
Product Literature Section
Standard Four-Color Unit.....................$775
Standard Four-Color Unit......................$450
(with half page or equivalent PFD ad)
Standard Four Color Unit.......................FREE
(with full-page or equivalent PFD ad)
Printing Materials
Please submit all advertisements to us as a high-resolution Adobe
PDF file format.
The PDF file must be saved out at a minimum resolution of 300 dpi.
Visit www.gardnerweb.com/upload
for more details.
Borders
Quarter and eight page ads must have a border on all sides.
Live Area
Keep all essential material 1/4" (6 mm) from all trim edges.
Combination Rates
Advertisers may combine their total number of advertising insertions in all Gardner Publications' periodicals and postcards over any 12-month interval to earn the best frequency discount.
Multiple-Page Discounts
Substantial discounts are available to advertisers running four or more run-of-press pages per issue. Consult publisher for details.
Agency Commission
A 15% commission is allowed if payment is made within 30 days of invoice.
Prepayment Discount
A 5% discount is allowed if payment for one year's advertising is received in advance of the first insertion.
Ad Reductions Free of Charge
Advertisements are reduced free of charge to digest size. Electronic files are preferred for reductions.
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