Closing dates
The 1st day of the month prior to the date of issue.

For Information Contact:
6915 Valley Ave.
Cincinnati, OH 45244-3029
PH: 513-527-8800
800-950-8020
FAX: 513-527-8801
bhelton@gardnerweb.com
2008 Ad Rates & Sizes (Effective January 1, 2008)


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Click here to see mechanical specs for Products Finishing display ads.

Black & White Rates
Space
1x
3x
6x
9x
12x
18x
24x
36x
Full Page
$3,800
$3,370
$3,170
$2,990
$2,900
$2,700
$2,500
$2,350
2/3 page
$2,940
$2,730
$2,620
$2,550
$2,420
$2,370
$2,320
$2,160
Island
$2,940
$2,730
$2,620
$2,550
$2,420
$2,370
$2,320
$2,160
1/2 page
$2,050
$1,880
$1,740
$1,660
$1,650
$1,520
$1,470
$1,440
1/3 page
$1,730
$1,590
$1,460
$1,340
$1,290
$1,240
$1,190
$1,130
1/4 page
$1,100
$1,030
$950
$905
$875
$815
$775
$750
1/8 page
$630
$600
$575
$525
$505
$490
$475
$460
2 Color (Standard or Process)
Space
1x
3x
6x
9x
12x
18x
24x
36x
Full Page
$4,510
$4,080
$3,880
$3,700
$3,610
$3,410
$3,210
$3,060
2/3 page
$3,650
$3,440
$3,330
$3,260
$3,130
$3,080
$3,030
$2,870
Island
$3,650
$3,440
$3,330
$3,260
$3,130
$3,080
$3,030
$2,870
1/2 page
$2,760
$2,590
$2,450
$2,370
$2,360
$2,230
$2,180
$2,150
1/3 page
$2,440
$2,300
$2,170
$2,050
$2,000
$1,950
$1,900
$1,840
1/4 page
$1,810
$1,740
$1,660
$1,615
$1,585
$1,525
$1,485
$1,460
1/8 page
$1,340
$1,310
$1,285
$1,235
$1,215
$1,200
$1,185
$1,170
4 Color
Space
1x
3x
6x
9x
12x
18x
24x
36x
Full Page
$5,600
$5,170
$4,970
$4,790
$4,700
$4,500
$4,300
$4,150
2/3 page
$3,890
$3,680
$4,570
$3,500
$3,370
$3,320
$3,270
$3,110
Island
$3,890
$3,680
$4,570
$3,500
$3,370
$3,320
$3,270
$3,110
1/2 page
$3,000
$2,830
$2,690
$2,610
$2,600
$2,470
$2,420
$2,390
1/3 page
$2,680
$2,540
$2,410
$2,290
$2,240
$2,190
$2,140
$2,080
1/4 page
$2,050
$1,980
$1,900
$1,855
$1,825
$1,765
$1,725
$1,700
1/8 page
$1,580
$1,550
$1,525
$1,475
$1,455
$1,440
$1,425
$1,410




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Color Charges (Per Page)

Color Charges Per Unit
Standard Colors $670
Matched or PMS Colors $950
Black and Any Two Colors $1,350
Four-Color $1,750

Use of the same color on additional pages in the same issue is charged at one-half of the above rates.
(For example, the charge for four-color in a second ad in the same issue is $875.)

Cover Rates

Cover Rates Cost
Second Cover (inside front) $5,400
Third Cover (inside back) $5,150
Fourth Cover (back) $5,500

Cover rates include black and any combination of process colors.

Bleed
No bleed charge.

Classified Advertising
Per Column Inch..............$250 One column inch contains approximately 50 to 60 words.



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Printing Materials
Please submit all advertisements to us as a high-resolution Adobe PDF file format.
The PDF file must be saved out at a minimum resolution of 300 dpi.
Visit www.gardnerweb.com/upload for more details.

Borders
Quarter and eight page ads must have a border on all sides.

Live Area
Keep all essential material 1/4" (6 mm) from all trim edges.

New Products Finishing specifications

Click here to see mechanical specs for Products Finishing display ads.

New Products Finishing specs - announcement

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Combination Rates
Advertisers may combine their total number of advertising insertions in all Gardner Publications' periodicals and postcards over any 12-month interval to earn the best frequency discount.

Multiple-Page Discounts
Substantial discounts are available to advertisers running four or more run-of-press pages per issue. Consult publisher for details.

Agency Commission
A 15% commission is allowed if payment is made within 30 days of invoice.

Ad Reductions Free of Charge
Advertisements are reduced free of charge to digest size. Electronic files are preferred for reductions.



Gardner Publications • 6915 Valley Ave • Cincinnati, Ohio 45244
800-950-8020 • 513-527-8800 • fax: 513-527-8801