Gardner Business Media Unveils Redesigned Automotive Design & Production (AD&P)Tuesday, February 02, 2016
Gardner Business Media Unveils Redesigned Automotive Design & Production (AD&P)
Refreshed, adaptive ADandP.media first step in complete AD&P brand redesign rollout
Detroit, MI and Cincinnati, OH, February 2, 2016 – Gardner Business Media today unveiled a refreshed, adaptively-designed ADandP.media, the digital home of Automotive Design & Production.
The new website and URL, ADandP.media, optimizes Automotive Design & Production content for desktop, mobile and tablet browsers. The site also boasts expanded offerings from AD&P content partner, AutoBeat Daily and other Gardner Business Media titles.
Explaining the redesign, Automotive Design & Production Publisher Mike Vohland commented, “The redesigned website is not only more visually appealing, but it allows the reader improved access to original content from our blog and magazine. We are also able to provide daily news about the automotive industry from the newly acquired AutoBeat Daily.”
Benefits of the redesign include
- Adaptive designs optimized for mobile devices
- Expanded content including AutoBeat Daily and Gardner Business Media brands
- Cleaner, more visual page layouts
- More direct, streamlined navigation
- Enhanced integration of photography and video
The redesign comprises all AD&P digital platforms including ADandP.media, email newsletters, webinars, custom digital publishing and social media. In early February, the Automotive Design & Production redesign will culminate with the delivery of a redesigned print magazine. Like the digital properties, the redesign includes enhanced visuals, cleaner page layouts, stronger brand presence and expanded editorial coverage.
Full details can be found at ADandP.media.