Leading Information Providers to the Machine Tool Industry Seal Cooperation Deal

CINCINNATI, OH – Gardner Publications, Inc. and Techspex have entered into a formal partnership agreement on marketing and content integration between the Techspex machine tool database and Gardner’s flagship website MMSonline.com as well as other Gardner properties.

According to Gardner President Rick Kline, “This agreement will allow us to incorporate Techspex’s robust machine tool specification information with existing supplier content in the websites for our Modern Machine Shop, Production Machining and Moldmaking Technology properties. It will make our sites better resources, combining our deep technology and applications content with detailed equipment specification data. This will provide a more complete user experience for the some 200,000 visitors to our metalworking sites every month as they research machine tool supplier sources.”

Nick Bloom, Owner of Techspex said: “The integration of sites creates a more powerful way for machine tool buyers to research a purchase in the early stage of the buying cycle. And this partnership will bring enhanced value to our customers via the increased exposure they will receive through integration with Gardner’s online audience as well as more highly qualified lead and sales opportunity generation, and more targeted services that help clients communicate with and promote their products and services to prospects.”

Both parties agree that, together, they can provide more comprehensive and customizable total marketing solutions for metalworking industry suppliers from one reliable and trusted source.

Gardner will immediately begin work on sales and marketing for the Techspex product. Additionally, both parties will begin rigorous work to seamlessly integrate Techspex content into Gardner websites, including MMSonline.com, the world’s largest metal working website, as well as ProductionMachining.com and MoldmakingTechnology.com.

About Gardner Publications, Inc. – Founded in 1928 with Modern Machine Shop magazine, Gardner Publications (www.gardnerweb.com) is North America’s leading publisher of integrated media for durable goods manufacturing, with titles serving metalworking, plastics processing, mold making, finishing and automotive product development and manufacturing.

About Techspex – Founded in 1996, Techspex is a searchable database of over 7,000 new machine tool models and the builders, distributors, and tooling & accessory suppliers that sell and support them.

For more information contact: