Closing dates

The 27th of the second month preceding the date of issue.

For Information Contact:

6915 Valley Ave.
Cincinnati, OH 45244-3029
PH: 513-527-8800
800-950-8020
FAX: 513-527-8801
marketing@gardnerweb.com

2008 Ad Rates & Sizes (Effective January 1, 2008)


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To view 2007 rates, click here (.pdf).
mms1
Black & White Rates
           
Space 1x 3x 6x 9x 12x 18x 24x 36x
Full Page $5,050 $4,950 $4,840 $4,720 $4,600 $4,481 $4,360 $4,130
3/4 page $3,540 $3,510 $3,420 $3,330 $3,270 $3,220 $3,180 $3,090
2/3 page $3,520 $3,490 $3,400 $3,320 $3,260 $3,210 $3,170 $3,080
1/2 island $3,510 $3,480 $3,390 $3,300 $3,250 $3,200 $3,150 $3,070
1/2 page $2,620 $2,600 $2,550 $2,500 $2,450 $2,400 $2,350 $2,300
3/8 page $1,990 $1,980 $1,950 $1,920 $1,900 $1,880 $1,840 $1,800
1/4 page $1,330 $1,320 $1,300 $1,280 $1,260 $1,230 $1,200 $1,170
1/8 page $680 $670 $660 $650 $640 $630 $620 $610
Spread $9,600 $9,400 $9,170 $8,940 $8,710 $8,480 $8,250 $7,850
mms2
2-Color Rates (Standard or Process)*
Space
1x
3x
6x
9x
12x
18x
24x
36x
Full Page
$5,950
$5,850
$5,740
$5,620
$5,500
$5,380
$5,260
$5,030
3/4 page
$4,440
$4,410
$4,320
$4,230
$4,170
$4,120
$4,080
$3,990
2/3 page
$4,420
$4,390
$4,300
$4,220
$4,160
$4,110
$4,070
$3,980
1/2 island
$4,410
$4,380
$4,290
$4,200
$4,150
$4,100
$4,050
$3,970
1/2 page
$3,520
$3,500
$3,450
$3,400
$3,350
$3,300
$3,250
$3,200
3/8 page
$2,890
$2,880
$2,850
$2,820
$2,800
$2,780
$2,740
$2,700
1/4 page
$2,230
$2,220
$2,200
$2,180
$2,160
$2,130
$2,100
$2,070
1/8 page
$1,580
$1,570
$1,560
$1,550
$1,540
$1,530
$1,520
$1,510
Spread
$10,500
$10,300
$10,070
$9,840
$9,610
$9,380
$9,150
$8,750
* Matched or PMS color: Add an additional $390 to the 2-color standard rate.
mms3
4-Color Rates
Space
1x
3x
6x
9x
12x
18x
24x
36x
Full Page
$7,050
$6,950
$6,840
$6,720
$6,600
$6,480
$6,360
$6,130
3/4 page
$5,540
$5,510
$5,420
$5,330
$5,270
$5,220
$5,180
$5,090
2/3 page
$5,520
$5,490
$5,400
$5,320
$5,0260
$5,210
$5,170
$5,080
1/2 island
$5,510
$5,480
$5,390
$5,300
$5,250
$5,200
$5,150
$5,070
1/2 page
$4,620
$4,600
$4,550
$4,500
$4,450
$4,400
$4,350
$4,300
3/8 page
$3,990
$3,980
$3,950
$3,920
$3,900
$3,880
$3,840
$3,800
1/4 page
$3,330
$3,320
$3,300
$3,280
$3,260
$3,230
$3,200
$3,170
1/8 page
$2,680
$2,670
$2,660
$2,650
$2,640
$2,630
$2,620
$2,610
Spread
$11,600
$11,400
$11,170
$10,940
$10,710
$10,480
$10,250
$9,850
Cover Rates
Cover rates include black and any combination of process colors.
Second Cover (inside front )   $8,130
Third Cover (inside back)      $7,490
Fourth Cover (back)          $9,530





 
 Special Rates

Color Charges (per page or spread)

Standard colors

(red, cyan, reflex blue, green, orange, yellow, magenta)

 $820
Matched or PMS colors $1,210
Four color (first page) $1,950
Use of the same color on additional pages in the same issue is charged at one-half of the above rates. (For example, the charge for four color in a second ad in the same issue is $920.)

Additional Charges
Bleed
 No charge for full pages and spreads.
Fractional ads $300
Classified Advertising
 $370 / column inch

Borders
1/8, 1/4 and 3/8 page ads must have a border on all sides

Click here to see the digital file requirements.
 
 Discounts & Commissions

Combination Rates
Advertisers may combine their total number of insertions in Modern Machine Shop with any other Gardner Publications, Inc. periodicals or Web sites during any 12-month period to earn the best frequency discount.

Multiple Page Discounts
Substantial discounts are available to advertisers running multiple pages. Consult the publisher or your sales rep for details.

Agency Discount
15% commission is allowed on display advertisements if ad material is furnished to our specifications and payment is received within 30 days of invoice.
 
 Mechanical Specifications
Materials
Gardner Publications, Inc. requests that all advertisements and postcards be submitted as PDF files. The PDF file must be saved out at a resolution of 300 dpi using CMYK Color and all fonts and images must be embedded. Ad reductions to digest size can be provided at no charge. Ad reductions to digest size can be provided at no charge.

Click here to see mechanical specs

Click here to see mechancial specs (pdf)
 
 Electronic File Requirements

Upload files via our Web site
Go to: www.gardnerweb.com/upload/.

Electronic files can be submitted on Zip disk or CD-ROM to:
Gardner Publications, Inc.
6915 Valley Ave.
Cincinnati, OH 45244-3029

File(s) can be sent to the magazine's advertising production manager via e-mail. For more information on electronic file requirements contact Bill Caldwell at 800-950-8020, 513-527-8800 or billc@gardnerweb.com.

Click here to see the digital file requirements.
 
 Inserts
Insert rates are based on black and white page rates.

Stock
Four pages or less: 100 lb. coated or 80 lb. uncoated. Five or more pages: 80 lb. coated or 60 lb. uncoated.

Inserts should be furnished completely printed, folded, and ready to insert. 3/16" (5 mm) will be trimmed from the top, and 1/8" (3 mm) will be trimmed from the side and bottom edges. Approximately 120,000 inserts are required per issue.

Blue line/Dylux approval by publisher is required before submitting any insert.

For insert sizes, current quantities, and shipping information, contact Bill Caldwell at 800-950-8020, 513-527-8800 or email billc@gardnerweb.com.


Gardner Publications • 6915 Valley Ave • Cincinnati, Ohio 45244
800-950-8020 • 513-527-8800 • fax: 513-527-8801