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Metalworking Marketer

Unleashing the Power of Purpose
In January 2011, Motorola separated into two companies. As Motorola Solutions prepared for this milestone, we dug into a series of tough questions centered on “What does the brand really stand for?” and “How do we differentiate Motorola Solutions as a stand-alone company serving B2B customers?”


Market Forecast


MARKET FORECAST

September Machine Tool Sales – Annual Rate of Growth Still Fastest on Record Since March 1966
According to the USMTO, there were 2,749 machines sold in September 2011. This is the most units sold in a month since March 2008 and the second highest number of units sold in a month since March 2000.

Metalworking Business Index

MBI

Metalworking Business Index: November MBI at 52.9 – Growth Still Solid
With a reading of 52.9, the MBI showed that the metalworking industry has grown for 28 consecutive months.

CAP SPENDING
Target Your Market with the Gardner Research 2012 Capital Spending Survey and Forecast
The 2012 Gardner Research Capital Spending Survey and Forecast results indicate that U.S. manufacturers of automobiles, appliances, construction equipment and other durable goods are expected to invest more than $14 billion in capital equipment in 2012.

Around the Web

AROUND THE WEB
Why You Need More Than a Good Web Site
In the industrial sector, your target audience and customers use a variety of online sources to seek out suppliers, products, and information. Your company website is not the only source, and usually not the first one potential customers find.

Marketing & More

MARKETING & MORE
5 Ways to Get Started With Closed Loop Marketing
With a Closed Loop Marketing approach, marketers need to watch customer reaction to marketing to ensure their sales funnel doesn’t have any leaks. Here are five ways to get started.


News and Events



Online Marketing Summit
February 6-10, 2012
San Diego, CA

Medical Design & Manufacturing West
February 14-16
2012 Anaheim, CA

PMPA Management Update Conference
February 24-26, 2012
Anaheim, CA


Media Kit 2012


For more information about the Metalworking Marketer contact:
Maralah Rose-Asch, CBC, Publisher / Editor

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