MARKET FORECAST

Where Will The Business Be In 2010?

With many companies running below capacity and not using all of their machines, are there any sectors that show promise for growth in this “slow/no growth” year of 2010? READ MORE >

MBI
November MBI at 59.3 – Consistent Growth

With a reading of 59.3, the MBI showed that the metalworking industry has seen four straight months of consistent growth. The November MBI was down just slightly from October. The new orders, exports, and supplier deliveries sub-indices weighed on the MBI. READ MORE >

AROUND THE WEB

The 40-Hour Content Marketing Challenge

At a recent conference, Andrew Davis introduced the Influence Pyramid to describe how brands can use valuable content to reach influencers online. Here’s his explanation: READ MORE >

Four Ways that Social Media Marketing Builds Brands and Generates Leads
Strong, risk-mitigating brands play an important role in inbound lead generation. This is where b-to-b social media marketing comes in, since it provides a way for any company, not just large multi-national corporations, to build strong brands that in turn generate quality inbound leads. READ MORE >

Three Metrics That Are More Useful Than Cost Per Lead

In one important way, the marketing department is a lot like college. How so? Well, because, like college (as my mom once told me): “it’s an expensive place to play.”
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The New Rules of Brand Management
Yes, the new age of extreme participation is a challenge for brand managers. No, you haven't lost control. The notion that you can manage your brand by making and distributing messages and materials that you want "out there" is becoming quaint.
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