MARKET FORECAST

September Machine Tool Sales

Based on the USMTC, September was the third highest month in 2009 for unit sales. With 879 units being sold, my forecast of 1200 units was too high by 36.5% for the month. READ MORE >

MBI
October MBI at 60.1 – Shows Accelerating Growth

With a reading of 60.1, the MBI indicates that the metalworking industry is continuing to grow and that growth is taking place at an accelerating pace. The third straight month of growth was primarily driven by continued high levels in the new orders and production sub-indices. The accelerating growth was driven by the backlog, exports, and supplier deliveries sub-index. READ MORE >

AROUND THE WEB

How To Create Clear Web Navigation Menus

To create clear menus you need to understand your customers' top tasks and use the words they would look for as they seek to complete these tasks. Good web navigation is unsubtle. It is clear, precise, familiar, consistent, boring, unemotional. Good navigation is ugly and functional. READ MORE >

How To Fix Your Email Marketing Mistakes
It's a rare marketer that doesn't mess up once in a while. Whether it's leaving a place holder in a subject line, sending out the wrong call to action or inserting the wrong link. At some time, in some email, you're going to make a mistake. How you handle that mistake, however, could mean the difference between a customer who sticks around and one who loses trust in your company. READ MORE >

The Case For Business-To-Business Media
Case For: Magazines…Meeting of the Minds

Business-to-business magazines are a standing appointment for executive decision makers, from aerospace to fashion to technology. Every day, the hardest people to reach in business have one appointment in common: They read the magazines that cover their industries.
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The Business-to-Business Buying Cycle: A Steady Stream Of Business Awaits You
"I'm late again," I mumble under my breath as I squeeze through the yellow light. My car radio carries the sing-song voice of a barista telling me she can't live without her daily triple espresso. I see the green logo of the coffee shop up ahead. I know I don't have time to stop but find myself turning in anyhow, palate already salivating. In that moment, the brand owns me. Stimulus — response, like a Pavlovian dog. READ MORE >