MARKET FORECAST
June Machine Tool Sales
In June there were 811 machine tool units sold according to USMTC. This is just below the average number of units sold from February through May.
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July MBI at 37.5 – Contraction Picks Up Speed
With a reading of 37.5, the MBI showed the contraction in the metalworking industry picked up speed in July. Four of the six subindices (new orders, production, employment, and exports) indicated that conditions worsened during the month. But, the trend line for all the subindices has been either up or flat since last fall. READ MORE >
AROUND THE WEB
And Now, The Brand Renaissance
Those who have called a death to brands have severely underestimated their potential. In fact, as I suggested in an earlier post, brands – true brands – may be the answer to many of our current marketing ills.
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Web Sites: Why Development Must Be An Incremental Process
Marketers are always under pressure to justify new investment, now more than ever. But with Web site functionality potentially limitless, when should they invest in enhanced functionality? READ MORE >
The Return Of The Salesman
Throughout history salespeople have come in all sizes and stripes – peddlers, drummers, canvassers, agents, sales reps, and of course the iconic door-to-door salesman. READ MORE >
Why Print Matters
Tech-Savvy Consumers Still Favor Magazines Most
Advertising dollars are a precious commodity these days. And when you’re considering where to put them, know this: Consumers still prefer and are engaged most by print publications. READ MORE >
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