MARKET FORECAST
May Machine Tool Sales
Per USMTC, there were 800 machine tool units sold in the month of May. This was 59.4% less than the number of units sold in May 2008.
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June MBI at 42.1 – Highest Reading Since October 2008
The Metalworking Business Index (MBI) is created from a monthly survey sent to manufacturing executives in the durable goods industries. The MBI is a diffusion index based on 50.0; it functions in the same way as the ISM’s PMI. When the MBI is above 50.0, the metalworking industry is expanding; when the MBI is below 50.0 the industry is contracting. READ MORE >
AROUND THE WEB
The Network Effect: How B-to-B Marketers Can Put LinkedIn To Work
Steve Patrizi, Director of Advertising Sales & Operations at LinkedIn, describes five ways b-to-b marketers can use and are using LinkedIn to achieve business objectives. READ MORE >
Building Better B-to-B Web Presences
This panel focuses on best practices in Web content development, trends in using imagery and video and cutting-edge usability techniques to maximize customer stays and satisfaction. READ MORE >
Six Things I Know For Sure About Marketing To Engineers
I am a chemical engineer and have been writing copy designed to sell products and services to engineers for 10 years. Here’s what I know about appealing to this special audience: READ MORE >
Budgets Looking Up Heading Into 2010
While b-to-b marketers have slashed budgets this year in response to the economic downturn, about half say their budgets will be READ MORE >
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