April Machine Tool Sales
April machine tool sales were reported as 805 units per USMTC. While this is lower than March it is higher than both January and February. The April number is
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May MBI at 32.5–Contraction Picks Up Speed
With a reading of 32.5, the MBI showed that the rate of contraction slowed somewhat in the month of May. Two of the six subindices moved up significantly in May.
The supplier deliveries subindex went to 52.7 from 40.6, indicating READ MORE >
Six Overlooked SEO Tips
Every marketing tactic gets more scrutiny when budgets face the severity of a struggling economy. Marketers are increasingly responding to the accountability found in digital marketing, placing their budget towards efforts that they can clearly measure against. Put SEO under this microscope
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Study Finds Ad Effectiveness Depends On Site Content Quality
A report released by the Online Publishers Association shows that advertising effectiveness is higher on Web sites with “quality, original content,” compared with ads on the Web in general, or on portals or ad networks.
The report, “Improving Ad Performance Online,” READ THE REPORT >
Brands Are Dead. (Really?)
"Brands Are Dead,” according to Jonathan Salem Baskin, who wrote, “Branding Only Works On Cattle.”
In a November 2008 post, Mr. Baskin says, among other things, “Nobody carries brands around in their heads. Nobody has a relationship with a brand.
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Are You At Risk?
Insist On Audited Media And Be Safe
The Boss at ACME Widgets has just found out that buying unaudited media is unsafe business practice. And he blames Johnson.
Johnson is the poor guy from Sales & Marketing the Boss picked to buy ads. The problem is, no one taught Johnson the value of READ MORE >
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